Education and training in marketing design can range from a certificate to a bachelor's or master's degree. Working as a graphic designer, marketing manager or special event coordinator are all possible career paths for a person with a bachelor's degree or higher in marketing design.
There are a variety of available degree programs in marketing and design, such as the Associate of Applied Science in Marketing Design Specialist, Bachelor of Science in Marketing and Master of Business Administration in Marketing. These programs generally offer liberal arts courses, including sociology or communications. Certificate programs are also available in marketing design. While certificate and associate's degree programs can prepare students for entry-level marketing design positions, most upper-level or managerial careers in this field require a bachelor's or master's degree.
|Career||Graphic Designer||Marketing Manager||Special Event Coordinator|
|Education Requirements||Bachelor's Degree||Bachelor's Degree||Bachelor's Degree|
|Projected Job Growth (2018-2028)*||3%||8%||7%|
|Median Salary (2018)*||$50,370||$132,620||$49,370|
Source: * U.S. Bureau of Labor Statistics
There are a number of career options in marketing design, such as graphic designer, marketing manager or special event coordinator.
Career prospects in the field of marketing design and potential earnings can vary by job title.
The U.S. Bureau of Labor Statistics (BLS) predicts that graphic designer jobs in general will only grow slower than average by 3% from 2018-2028. The growth rate will vary by industry. The BLS predicts a drastic decline in graphic designers in the publishing industry, but an increase in need in the computer design industry. The BLS reports that in 2018, the median salary for graphic designers was $50,370.
Marketing Managers create and manage programs for companies to advertise their products or services. They have a wide variety of duties that include market research, planning promotional campaigns and working in various media like radio, television, print or online. Jobs for marketing managers are predicted to increase faster than average by 8% from 2018-2028, according to the BLS. The agency reports that the median salary for marketing managers was $132,620 in 2018.
Special Event Coordinator
Special Event Coordinators organize all components of meetings, conventions and events for businesses and organizations. Duties include planning locations, times, cost, accommodations, transportation, food services and monitoring the event. The BLS predicts that employment of meeting, convention, and event planners will grow faster-than-average by 7% from 2018-2028. The 2018 median annual salary for this same category was $49,370, per the BLS.
Graphic designers, marketing managers and special event coordinators all have different job duties and salaries, although a background in marketing design is relevant for all three career paths. Graphic designers can work in a variety of industries. Marketing managers conduct research, plan campaigns and manage marketing for companies. Special event coordinators are responsible for planning all aspects of events and meetings.