Career Definition of a Marketing Designer
A marketing designer creates illustrations and digital images. He or she also develops presentations for companies and businesses to market and promote their goods and services to the public. Marketing designers use different typography, composition, color and visual identity design to create these marketing tools and promote a company's business.
|Education||Bachelor's degree in marketing and design|
|Job Skills||Artistic, analytical, creativity, computer skills.|
|Median Salary (2017)||$49,530 (for graphic designers in the advertising and public relations industry)|
|Job Growth (2016-2026)||4% (for all graphic designers)|
Source: U.S. Bureau of Labor Statistics
A Bachelor of Arts in Marketing and Design is required for a career as a marketing designer. Part of the curriculum that is involved with a marketing and design degree includes the use of Photoshop and Illustrator, branding and corporate identities, advertising design and typography.
Required Job Skills
It is essential for marketing designers to know a variety of computer software programs. The computer software programs include Adobe Illustrator, Adobe Photoshop and Microsoft Powerpoint. Marketing designers must also be able to work closely with clients to develop marketing strategies that fit both their artistic sensibilities, but the clients' goals as well.
Career and Economic Outlook
According to the U.S. Bureau of Labor Statistics (BLS), graphic designers who worked in the advertising and public relations industry earned a median annual wage of $49,530 in 2017. Marketing research analysts and specialists working in the advertising and public relations industry earned a mean annual wage of $69,290 that same year.
Alternative Career Options
A degree in marketing and design can prepare you for occupations creating and editing multimedia art as well as advertising management.
Multimedia Artist and Animator
These professionals create and edit animation and graphics for mediums such as video games, television and movies. While many artists and animators have a bachelor's degree, employers also look for individuals with strong design skills and a portfolio. The BLS employment growth projection for this group for the 2016-2026 decade was 8%. Those working in the advertising, public relations and related sectors earned a median income of $67,700 per year in 2017.
The BLS reported that between 2016 and 2026, advertising and promotions managers were estimated to see a 5% rise in jobs. Managers employed in the advertising, public relations and related services industry made a median salary of $123,640 in 2017. Advertising managers supervise all details related to client campaigns, including placing advertisements, estimating costs and reviewing ad layouts. In addition to related experience, advertising managers typically have a bachelor's degree.