A marketing graduate certificate program is suitable for graduates of bachelor's-level marketing degree programs interested in pursuing a more specialized branch of the field, such as sports marketing, fashion marketing or non-profit marketing. Graduate certificate programs in marketing are frequently offered through flexible night and weekend classes, and many are available online. Students gain insight into marketing trends and emerging marketing technologies and may have the opportunity to network with local businesses.
Graduate Certificate in Marketing
A graduate certificate program in marketing prepares students to use analytics to help strengthen customer relations with different businesses. Usually a bachelor's degree and professional work experience are required to enter one of these programs, which can be completed in 6-12 months. A graduate certificate program in marketing includes courses related to business, management, sales and marketing research strategies. Other common class topics are:
- Market strategies
- Marketing research
- Consumer behavior
- B2B marketing
Popular Career Options
A marketing job can lead to several types of positions in the field of business, sales, public relations and advertising. Some examples include:
- Marketing manager
- Account executive
- Client development manager
- Marketing specialist
- Product manager
To summarize, students looking advance their marketing knowledge may be interested in a marketing certificate. With a graduate certificate in marketing, graduates have several career options including business, sales, advertising, and more.