Marketing program managers may begin a career in marketing with a bachelor's degree in a variety of fields, but a master's degree is required for advancement. A master's in business administration may appeal to more employers and increase job prospects.
Marketing program managers work with advertising and sales managers to create specific projects and programs that promote their company's products and services. They use the skills and knowledge they've gained from their bachelor's programs to develop annual marketing programs and strategies, establish and implement pricing strategies and monitor product trends. A bachelor's degree and experience can get you into the field. Master's degree may be required for career advancement.
|Required Education|| Bachelor's degree for entry-level work
Master's degree for career advancement
|Projected Job Growth (2018-2028)*||8% (for all marketing managers)|
|Median Salary (2018)*||$134,290 (for marketing managers)|
Source: *U.S. Bureau of Labor Statistics
Career Options for Marketing Program Managers
Marketing program managers are business marketing professionals who implement specific programs aimed at increasing their company's revenue. They may work at marketing agencies or business firms in almost any industry, including consumer products, healthcare and finance. Marketing project managers can specialize in business-to-business (B2B) or business-to-consumer (B2C) marketing. At large corporations the manager usually reports to another marketing executive, such as a vice president of marketing.
Job Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) reports that job prospects for marketing managers, which includes marketing program managers, are good; from 2018-2028, employment was projected to increase 8%, which is faster than the national average for all professions (www.bls.gov). The company/enterprise management industry and the computer systems design and services industry employed the most marketing managers as of 2018, according to the BLS. Salary levels tend to vary significantly by industry and the size of the firm. According to the BLS, the median salary for marketing managers was $134,290 in May 2018.
Education and Job Requirements
Marketing program managers typically need to have several years of formal postsecondary education. A bachelor's degree in marketing, advertising, journalism, business or another communications-related field is typically required for lower-level positions. Some employers may prefer candidates who have a master's degree in business administration with a special focus in marketing. Several years of professional experience in marketing may also required for upper-level or managerial positions in marketing program management, as well as specific experience in project management.
Successful marketing program managers should be able and willing to travel frequently, especially when seeking work at a large national or multinational firm. A strong knowledge of and a demonstrated ability to keep up with changing marketing techniques are also often required.
Marketing program managers are responsible for creating marketing campaigns for products and programs offered by their company. They work with the advertising and sales managers and participate in developing pricing strategies and also monitor market trends. Their goal is to increase company revenue through product or program sales.