School and Ranking Information
Marketing studies in St. Louis, MO, are found at both private and public 4-year universities. Based on ranking, student-to-faculty ratio and number of degrees awarded in the field of study, the following university is considered a top school in St. Louis for marketing programs:
- Winner: Washington University in St. Louis awards more degrees in marketing than any other institution offering these types of studies in the city. Students will find marketing as an area of concentration within business administration programs at the bachelor's and master's level or as a an option with the doctoral business program.
School Info Chart
|Category||Washington University in St. Louis|
|Ranking||#14 among Best National Universities (2015)*|
|Location||St. Louis, Missouri|
|School Type||4-year, private not-for-profit|
|Tuition & Fees (2013-2014)||Undergrad: $44,841**|
|Marketing Degrees Offered||Bachelor's, master's and doctoral|
|Marketing Degrees Awarded (all levels) in 2012-2013||48**|
|Most Popular Marketing Degree in 2012-2013||Bachelor's (47 awarded)**|
|Undergraduate Graduation Rate (in 150% of normal degree time) for 2007 Entering Class||94%**|
|Noteworthy||Undergraduate business programs ranked #14 (marketing program ranked #17) among national universities (2015)*; graduate business school ranked #22 among national universities (2015)*|
Sources: *U.S. News and World Report; **NCES College Navigator
Washington University in St. Louis
- 8:1 student-to-faculty ratio
- Study abroad and internship opportunities available
- School of Business accredited by the Association to Advance Collegiate Schools of Business (AACSB)
Home to over 14,000 students annually, Washington University in St. Louis offers nearly 100 degree programs in seven schools and colleges. The Olin School of Business offers marketing studies for both undergraduate and graduate students.
The Bachelor of Science in Business Administration program requires the completion of general-education units as well as a core of professional business requirements. The professional core includes courses like accounting finance, economics, marketing and management. The marketing major requires students to complete marketing research and principles courses, and students may choose from electives like consumer behavior, retail management, international marketing and product management.
The full-time Master of Business Administration (MBA) offers a marketing platform. Within the marketing platform option, concentration areas in either brand management or product management are available; these account for 12 credit hours of study. About 40 hours of elective coursework allows students to individualize their degrees. Required subjects include financial accounting, marketing management, operations management, statistics and economics.
The Professional MBA program is available on a part-time schedule for working professionals and requires the completion of 54 credit hours for graduation. No specific concentration areas are available as part of this program, but students can take extensive elective coursework in marketing topics like brand management, pricing, customer management, data analysis, marketing research and product innovation.
The Doctor of Philosophy in Business program is 72 credit hours and consists of core subjects like economics and statistics paired with the research that ultimately leads to a dissertation. Through the marketing specialization, students focus on either marketing science - which covers economic trends and product development - or consumer behavior, which focuses more on psychology and social influence.