School and Ranking Information
Students seeking a marketing degree in the Pittsburgh, PA, area have more than 10 schools to choose from. Based on national rankings and the range of degree levels offered, the best schools are Carnegie Mellon University, University of Pittsburgh, and Duquesne University.
- Winner: Carnegie Mellon University's undergraduate and graduate business programs have been ranked in the top 20 in the nation by U.S. World & News Report. It offers bachelor's, master's and doctoral programs.
- Runner-Up #1: University of Pittsburgh also offers a doctoral degree program, along with a bachelor's and master's program. It has top-50 ranked undergraduate business programs and top-70 ranked graduate business programs, according to USNWR.
- Runner-Up #2: Duquesne University offers bachelor's and master's degrees. Its undergraduate and graduate business programs are both in USNWR's top 200.
School Comparison Chart
|Category||Carnegie Mellon University||University of Pittsburgh||Duquesne University|
|Ranking(s)||Seventh among undergraduate business programs, national (2012)*
Ninth among part-time MBA programs, national (2013)*
19th among graduate business programs, national (2013)*
23rd among national universities (2013)*
|47th among undergraduate business programs, national (2012)*
61st among graduate business programs, national (2013)*
58th among national universities (2013)*
19th among public schools, national (2013)*
|166th among undergraduate business programs, national (2012)*
181st among part-time MBA programs, national (2013)*
120th among national universities (2013)*
|Location||Pittsburgh, PA||Pittsburgh, PA||Pittsburgh, PA|
|School Type||4-year, private not-for-profit||4-year, public||4-year, private not-for-profit|
|Tuition & Fees 2012-2013||$45,760 (undergraduate)**
|$16,590 (undergraduate, in-state)**
$26,280 (undergraduate, out-of-state)**
$20,076 (graduate, in-state)**
$32,398 (graduate, out-of-state)**
|Marketing Degree Levels Offered||Bachelor's, master's, and doctoral degrees||Bachelor's, master's and doctoral degrees||Bachelor's and master's degrees|
|Marketing Degrees Awarded (All Levels) in 2011-2012||13**||157 (undergraduate, graduate marketing degrees awarded not reported)**||87 (undergraduate, graduate marketing degrees not reported)**|
|Undergraduate Graduation Rate (in 150% of normal program time) for 2005 Entering Class||87%**||79%**||76%**|
|Noteworthy||Facilities include the Center for Marketing Information and Technology, where methods to connect technological advances and consumer psychology are developed||The Katz Graduate School of Business offers multiple ways to earn an MBA, including the first one-year MBA program in the world, which was established 50 years ago||Business students can study abroad in five countries, including a program at the university's Italian campus|
Sources: *U.S. News & World Report, **NCES College Navigator
Winner: Carnegie Mellon University
- Full-time MBA program has a student to faculty ratio of 5:1, per the school's website
- Tepper School of Business faculty has had 8 Nobel Prize winners, per the school's website
- Over 70 companies attend the annual Business Opportunities Conference, giving business students a chance to connect with potential employers
- Students and alumni benefit from personal consultations and events at the Career and Professional Development Center
The Tepper School of Business has a bachelor's degree in business administration with a track in marketing, a Master of Business Administration (MBA) with concentration in marketing, and a doctoral program in marketing. In addition to selecting a major track, undergraduate students must have a minor focus, which does not have to be in business. The school boasts small class sizes for undergraduate studies: about 80 students in each incoming freshman class, 55 students in the business core classes, and 30 students in elective classes. The MBA program is available full-time, part-time, and online. While in school, students may join a variety of business organizations including the Undergraduate Marketing Organization (a chapter of the American Marketing Association) and the graduate Marketing Club. MBA candidates have the opportunity to participate in business study abroad programs.
Runner-Up #1: University of Pittsburgh
- 90% of MBA graduates received job offers within three months, per the school's website
- The Association to Advance Collegiate Schools of Business (AACSB) International accredits the Katz Graduate School of Business and College of Business Administration
- Study abroad programs, including the 12-week International Internship program, are so popular that nearly a third of the undergraduate graduating class in 2011 had participated, per the school's website
- The College of Business Administration has over a dozen undergraduate student organizations, including University of Pittsburgh's chapter of the American Marketing Association
The University of Pittsburgh has a Bachelor of Science in Business Administration with a major in marketing, an MBA with a concentration in marketing, and a Ph.D. in Marketing and Business Economics. Undergraduates may apply for a number of scholarships and awards specifically designated for students in the College of Business Administration. The MBA with a marketing concentration can be earned in three different ways: an accelerated year, the standard full-time program (which takes two years), and a part-time, three-year program. Upon completion of their studies and dissertations, the 50 Ph.D. students are placed in positions at highly respected business schools. All of the degree levels share the same award-winning faculty. Career services for students and alumni include training, events, networking opportunities, and job search assistance.
Runner-Up #2: Duquesne University
- According to NCES, marketing degrees made up over 25% of all undergraduate business degrees at Duquesne for 2011-2012
- AACSB International accredits the School of Business
- Most classes throughout the university have less than 20 students, per the school's website
Duquesne University's Palumbo Donahue School of Business has an undergraduate marketing major and an MBA with a marketing concentration. The MBA can be earned part-time, full-time, or online. Students in the undergraduate program must complete the Professional Development Program, a series designed to complement coursework with career skills. Unique career services, such as video interviews with potential employers, are available to both undergraduate and graduate business students. The School of Business has three student organizations for marketing, including a chapter of the American Marketing Association.