Students in MA and MS programs in business communication develop skills across all modes of communication in public, group, interpersonal, intercultural and organizational settings. Programs emphasize the implementation of strategic communications plans based on research and assessment of audience and situation. Prior to graduation, students must submit a thesis or final project.
In order to apply, prospective students must have a bachelor's degree. They must also submit GRE or GMAT scores along with a resume.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Master's Degree in Business Communication Management
The curriculum includes a wide range of communication theory courses, with an emphasis on the application of these strategies and competencies for the needs of prospective corporate leaders. Concentrations and degree plans designed in consultation with academic advisors offer a greater degree of specialization. A degree plan may include the following courses:
- Corporate communication law and ethics
- Mass media communications
- Human resource management
- Integrated marketing communication
- Intercultural communication
- Crisis communication
Popular Career Options
Corporate communications experts create the public image or internal information culture in virtually every organization, including public and private corporate entities, government agencies, non-profit organizations, political groups, universities and more. Some possible job titles include:
- Public relations manager
- Director of internal communications
- Public affairs director
- Marketing manager
- Human resource manager
Employment Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) projects that employment for public relations and fundraising manager growth is expected to increase 7% over the 2014-2024 period, and median annual wages among these professionals in May 2015 were $104,140 (www.bls.gov). PayScale.com noted that corporate communications managers earned lower median annual wages of $75,126 in January 2016. The BLS estimated 9% employment growth for marketing managers during the 2014-2024 decade, and their median annual earnings in May 2015 were $128,750.
Certifications are available for public relations specialists, business communications managers and other corporate communications experts through professional organizations. The International Association of Business Communicators (IABC) grants the Accredited Business Communicator (ABC) credential for professionals with at least five years of experience and a corresponding level of postsecondary education (www.iabc.com). The IABC said that the certification process includes an application, a portfolio review and both written and oral exams. Similarly, the Public Relations Society of America (PRSA) grants the Accredited Public Relations (APR) designation for candidates with five years of experience who pass the exam and satisfactorily complete the portfolio and oral review components (www.praccreditation.org).
Through MA and MS programs in business communications, students build advanced communications skills and learn how they can be effectively utilized in business settings. Graduates of these programs often find careers as marketing or public relations managers.