Students interested in communication and media entrepreneurship may find relevant master's degree programs in media entrepreneurship or media management. Students gain preparation in making choices about mass media business ventures and learn how to review potential business ventures, determine risk factors, and make potential profit projections for arts and entertainment-based business ventures.
Applicants must at hold an accredited bachelor's degree and may be asked to meet a minimum undergraduate GPA score. Some programs require previous work or internship experience within the mass communications industry. Many programs include capstone or thesis projects.
Find schools that offer these popular programs
- Multimedia and Digital Communication
Master's in Communications and Media Entrepreneurship Coursework
Most of these M.A. degree programs have a considerable focus on topics related to business and entrepreneurial planning, but some programs may also cover topics concerning technology or industry-specific trends. Courses might include:
- Marketing and strategic planning
- Accounting and financial management
- Media and communication law
- Public relations and leadership skills
- Media technology management and entrepreneurship
Popular Career Options
Skills gained in these M.A. degree programs can prepare graduates for several career fields, including management, promotions and small-business ownership. A few potential job titles related to this degree program may include:
- Public relations manager
- Media promotions director
- Market analyst
Employment Outlook and Salary Info
According to the U.S. Bureau of Labor Statistics (BLS), employment for public relations managers is expected to grow 7% over the 2014-2024 period (www.bls.gov). During the same decade, advertising and promotions managers, which could include media promotions directors, could see a 5% employment growth rate and market research analysts may see a 19% increase, which is much faster than average. The BLS notes that job prospects for market research analysts will be best for those holding a master's degree. Further information from the BLS shows that public relations managers earned a median annual salary of $104,140, advertising and promotions managers earned a median salary of $95,890 and market research analysts made a median salary of $62,150, as of May 2015.
Continuing Education Information
Individuals interested in research, or who are planning to teach at the postsecondary level, may consider earning a Ph.D. in a relevant subject, like mass communications and media, media and technology, media and information studies or entrepreneurship. For individuals working in public relations, market analysis, marketing or promotions, certification or accreditation may be available through multiple industry-specific organizations. Such certification or accreditation could help professional prove competency in the field to potential employers and could help them advance in their careers.
Communication and media entrepreneurship degrees can help student achieve a variety of careers in advertising, marketing, promotion, and analysis. Students can also go on to do doctoral work in these fields.