Students in a MA in Business Communications or Corporate Communications program learn comprehensive public speaking, writing and researching skills that will help them develop the public images of different businesses and corporate entities. Internships, final projects and other hands-on learning opportunities may be part of the curriculum. Some programs require students to complete a project in which they analyze a situation and develop a communications strategy.
Applicants must hold a bachelor's degree from an accredited institution and have an acceptable GPA. Some programs require students to take classes in information systems or fundamental business principles, economics and statistics before enrolling in the business communications program.
Master of Arts in Business Communications or Corporate Communications
Classes may include branding techniques, crisis management, cause marketing and multimedia technology. Other common courses are:
- Advertising campaigns
- Media buying
- Communications ethics
- Investor relations
- Conflict management
Employment Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) predicted that employment for public relations, or corporate communications, specialists would grow by 6% from 2018 to 2028, which is as fast as the average for all occupations. The BLS said there would be tremendous competition for entry-level jobs, especially at advertising companies and businesses with lots of media exposure. The median annual salary for a public relations specialist was $60,000 in May 2018, the BLS reported.
Students can earn Ph.D.s in programs tailored to focus on business communications. They can take some courses through the school of business, and the doctoral dissertation can be related to business communications.
Other learning opportunities can come from the online seminars offered by the International Association of Business Communicators (IABC). Professionals in the field of corporate communications can be designated an Accredited Business Communicator by the IABC. Applicants must submit a portfolio of their work and pass written and oral examinations.
MA programs in business or corporate communications provide students with the advanced communication skills they need for high-level careers in the field of public relations or doctoral studies in related subjects.