MBA programs in advanced marketing strategy aim to teach students to create marketing plans and devise pricing and positioning strategies. It is important to note that they are sometimes offered under different titles. Over the course of these programs, students are required to participate in case studies and complete special products. Applicants must have a bachelor's degree.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Master of Business Administration (MBA)
Students of marketing strategy-focused MBA programs are required to take a variety of business courses, including management, finance and advertising. Students develop skills that allow them to effectively analyze, develop and implement strategic marketing solutions. Some other commonly required courses include the following:
- Integrated marketing communication
- Marketing strategy and consumer behavior
- Brand and promotional management
- Team and group behavior
- Marketing research
- International marketing management
Employment Outlook and Salary
According to the U.S. Bureau of Labor Statistics (BLS), marketing managers made a mean salary of $140,660 per year in May 2015. Employment opportunities for this career are expected to increase by 9% over the 2014-2024 period. Some positions for graduates include:
- Marketing manager
- Advertising manager
- Advertising account executive
- Sales manager
- Product manager
Students who wish to pursue a Ph.D. in Marketing or related topics may continue their education at a number of accredited universities across the country. These programs offer a continued focus on the social, mathematical and economic factors which influence marketing strategies and consumers in today's economy.
By earning an MBA in Advanced Marketing Strategy, students build the business-related problem-solving skills they need to devise marketing strategies at the managerial level for businesses and corporations. Graduates may also decide to continue their education at the doctoral level.