MBA in Customer Relationship: Degree Overview

Oct 21, 2019

A degree program in customer relationship teaches you how to analyze and collect data about customers in order to market products effectively. Many different kinds of businesses employ graduates from these degree programs.

Essential Information

These 2-year master's degree programs can teach strategies for identifying and meeting the needs of customers. Some MBA programs include internship opportunities that provide students with real-world business experience. Students could learn on campus or online, depending on the school. Part-time and full-time attendance options may be offered as well. In order to qualify for these programs, students must already be in possession of a bachelor's degree, a minimum GPA in upper-division coursework, prior business experience and have completed certain mathematics or statistics courses.

Master's Degree Programs for Customer Relationship

Marketing and research techniques are typically taught in these programs, including market segmentation and targeting, data mining, information management and data analysis. Additionally, these programs can provide solid business and management training that promotes leadership skills for effective decision making, problem solving and financial acumen. A typical degree plan can include:

  • Business ethics and law
  • Strategic management
  • International business
  • Customer relationship management
  • Market research and analysis
  • Sales management

Popular Career Options

Graduates of MBA programs focusing on marketing or sales can be prepared to take on leadership and management positions in areas of business that focus on how products and services are presented to the customer. Some possible careers include:

  • Marketing director
  • Advertising account executive
  • Sales and marketing vice president
  • Promotions manager
  • Consumer communications director

Employment Outlook & Salary

According to the U.S. Bureau of Labor Statistics (BLS), 8% employment growth is projected for advertising, promotions and marketing managers during the 2018-2028 decade. Sales managers during the same time period could also realize a 5% job growth rate. The BLS goes on to report that marketing managers earned a $134,290 annual median salary as of May 2018, while sales managers were paid an annual median salary of $124,220.

Continuing Education Information

An individual interested in moving into research or academic career paths may consider completing a Ph.D. program after graduating from a master's degree program. Ph.D. programs are available in relevant subjects like business administration or marketing.

Managers in a number of business fields can take continuing education courses, seminars and corporate training to strengthen their knowledge and skills. Some companies sponsor training and education opportunities for managers and other top executives, often through universities or professional organizations.

A master's degree program related to customer relationship teaches students the fundamentals of data and information collection and management. This will give them an insight into the needs and behaviors of customers, and prepare them for leadership positions within various businesses.

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