Master of Business Administration (MBA): Digital Media Degree Overview

Master of Business Administration (MBA) degrees with a specialization in digital media or digital media management can be hard to find. However, schools may include digital media as part of their general MBA curriculum, or have a digital marketing concentration in an MBA degree program.

View popular schools

Essential Information

In addition to earning an undergraduate degree, students seeking admission to an MBA program need to meet testing and coursework requirements. Once enrolled, individuals have the opportunity to complete an internship and compile a digital portfolio; a thesis might also be required. To enter an MBA program, students are required to hold an undergraduate degree and have knowledge of business terminology and business processes. Commonly required areas of knowledge include statistics, accounting and finance. Some business schools require students to pass a Graduate Management Admission Test (GMAT) or Graduate Record Exams (GRE) before admittance to a MBA program. To graduate from an MBA program in digital media, it generally takes one to two years. Most schools offer low residency programs to accommodate working professionals.


Find schools that offer these popular programs

  • Accounting and Bookkeeping
  • Business Economics
  • Business Finance
  • Business Management and Operations
  • Business Marketing
  • Business Support and Administrative Services
  • Entrepreneurship and Small Business Development
  • Hospitality Management
  • Human Resource Management
  • Information System Management
  • International Business
  • Sales and Merchandising
  • Specialized Sales

Master of Business Administration in Digital Media

MBA in Digital Marketing degree programs teach students business and media communication using computer technology and new media techniques. Trends in digital media, digital marketing, brand development, digital media law and social media management are discussed. Students learn computer communication skills as they build a foundation of business leadership and supervisory expertise. In addition to completing coursework, students are often required to complete a master's thesis, portfolio or internship. Courses may focus on:

  • Digital strategy
  • New media marketing
  • Social media
  • Media law
  • Strategic planning

Popular Career Options

Graduates with an MBA are prepared to enter into mid to upper-level business management careers in publishing, new media or telecommunications. Students may also go on to become entrepreneurs, using new media techniques to drive the success of their own companies. Graduates may find career options in:

  • Media and entertainment
  • Marketing
  • Brand management

Employment Outlook and Salary Information

From 2014 through 2024, the U.S. Bureau of Labor Statistics (BLS) predicted 9% employment growth for advertising, promotions and marketing managers. In 2015, managers working in advertising and promotions earned an annual median salary of $95,890, while those employed in marketing earned $128,750, according to the BLS.

Continuing Education Information

Students interested in continuing their education in the field of business administration or digital media may pursue Ph.D. in Business Administration programs, which focus on providing students with advanced skills in management, marketing and strategy. Digital media doctoral programs investigate theories in art, science and technology through a project-oriented curriculum.

Digital media is an increasing-important asset to business, and companies will need to hire managers who can work with digital media in various capacities. An MBA degree in digital media will provide students with the essential knowledge and training needed to work in digital advertising, promotion and marketing.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

    • MBA
    • MBA - Human Resources
    • MBA - Project Management
    • MS in Accounting
    • MBA - Marketing
    • MBA - Finance

    What is your highest level of education completed?

    • Master of Business Administration with a General Business Specialization
    • Master of Business Administration - Entrepreneurship and Family Enterprise Concentration
    • Master of Business Administration - Finance Concentration
    • Master of Business Administration - Human Resource Management Concentration
    • Master of Business Administration - Hospitality and Casino Management Concentration
    • Master of Business Administration - International Business Concentration

    What is your highest level of education completed?

    • M.B.A. with an Emphasis in Project Management
    • MBA
    • MBA: Accounting
    • MBA: Finance
    • MBA: Marketing
    • MBA: Strategic Human Resource Management

    What is your highest level of education?

    • Master of Arts in Economics
    • Master of Science in Agile Project Management
    • Master of Science in Human Resource Analytics and Management
    • Master of Science in Measurement and Evaluation

    What is your highest level of education?

    • Master of Science in Finance
    • Masters of Professional Studies in Technology Management
    • Master of Professional Studies in Real Estate

    What is your highest level of education completed?

  • What is your highest level of education?

    • MS in Applied Economics
    • MA in Public Management

    What is your highest level of education?

  • What is your highest level of education?

    • MBA in Health Care Management
    • MBA in Finance/Accounting
    • MBA in General
    • MA in Financial Crime and Compliance Management
    • MS in Data Science: Financial Crime

    What is your highest level of education completed?

  • What is your highest level of education completed?

Find your perfect school

What is your highest level of education?