Master of Business Administration (MBA): Digital Media Degree Overview

Master of Business Administration (MBA) degrees with a specialization in digital media or digital media management can be hard to find. However, schools may include digital media as part of their general MBA curriculum, or have a digital marketing concentration in an MBA degree program.

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Essential Information

In addition to earning an undergraduate degree, students seeking admission to an MBA program need to meet testing and coursework requirements. Once enrolled, individuals have the opportunity to complete an internship and compile a digital portfolio; a thesis might also be required. To enter an MBA program, students are required to hold an undergraduate degree and have knowledge of business terminology and business processes. Commonly required areas of knowledge include statistics, accounting and finance. Some business schools require students to pass a Graduate Management Admission Test (GMAT) or Graduate Record Exams (GRE) before admittance to a MBA program. To graduate from an MBA program in digital media, it generally takes one to two years. Most schools offer low residency programs to accommodate working professionals.

Find schools that offer these popular programs

  • Accounting and Bookkeeping
  • Business Economics
  • Business Finance
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  • International Business
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Master of Business Administration in Digital Media

MBA in Digital Marketing degree programs teach students business and media communication using computer technology and new media techniques. Trends in digital media, digital marketing, brand development, digital media law and social media management are discussed. Students learn computer communication skills as they build a foundation of business leadership and supervisory expertise. In addition to completing coursework, students are often required to complete a master's thesis, portfolio or internship. Courses may focus on:

  • Digital strategy
  • New media marketing
  • Social media
  • Media law
  • Strategic planning

Popular Career Options

Graduates with an MBA are prepared to enter into mid to upper-level business management careers in publishing, new media or telecommunications. Students may also go on to become entrepreneurs, using new media techniques to drive the success of their own companies. Graduates may find career options in:

  • Media and entertainment
  • Marketing
  • Brand management

Employment Outlook and Salary Information

From 2014 through 2024, the U.S. Bureau of Labor Statistics (BLS) predicted 9% employment growth for advertising, promotions and marketing managers. In 2015, managers working in advertising and promotions earned an annual median salary of $95,890, while those employed in marketing earned $128,750, according to the BLS.

Continuing Education Information

Students interested in continuing their education in the field of business administration or digital media may pursue Ph.D. in Business Administration programs, which focus on providing students with advanced skills in management, marketing and strategy. Digital media doctoral programs investigate theories in art, science and technology through a project-oriented curriculum.

Digital media is an increasing-important asset to business, and companies will need to hire managers who can work with digital media in various capacities. An MBA degree in digital media will provide students with the essential knowledge and training needed to work in digital advertising, promotion and marketing.

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