Master of Business Administration (MBA) programs with a concentration in marketing delve into advanced topics in advertising and consumer behavior. They also aim to teach international marketing and market research theories. In addition to taking theoretical courses, students must participate in field experiences or internships at market research companies.
Some programs may be open to both full-time and part-time students, with courses offered either on-campus or online. In order to apply, students must hold a bachelor's degree and have taken prerequisite courses in business, accounting, and economics. Applicants must also submit GMAT scores.
Master of Business Administration Programs in Marketing
MBA programs usually require students to complete core business classes before moving on to electives in marketing. Core classes focus on managerial aspects of finance so that students understand how to be effective leaders in corporations. Marketing specialization courses may include:
- Consumer behavior
- Marketing management
- Marketing research
- International marketing
- Marketing strategies
Popular Career Options
According to the U.S. Bureau of Labor Statistics (BLS), graduates with master's degrees may be qualified for managerial and supervisory positions (www.bls.gov), although it's important to note that most of these positions also require prior work experience. Graduates could pursue management positions within marketing and advertising firms or find jobs that allow them to develop companies' advertising or sales pitches. They can also choose to work in research and may conduct surveys for companies. Possible job titles include:
- Market researcher
- Marketing manager
- Advertising manager
- Sales manager
- Promotions manager
Job Outlook and Salary Information
The BLS reported that employment opportunities for market research analysts are expected to rise by 20% between 2018 and 2028, which is much faster than the average for all U.S. occupations. During the same decade, job growth for marketing managers is predicted to be 8%. As of 2018, the average annual salary for market research analysts was $70,960, while marketing managers averaged $147,240 per year.
Continuing Education Information
People who want to work as postsecondary teachers or researchers in business need the additional education provided by doctoral programs. These programs offer seminars, research projects and advanced theoretical classes related to markets and the economy. Students in these programs develop their communications and analytical skills, especially in relation to writing scholarly articles for publication in peer-reviewed journals. Prior to graduation, doctoral students must submit a research-based dissertation.
Through the general business training and specialized marketing instruction offered through MBA programs in marketing, students are prepared for managerial positions in advertising and related fields.