Studying marketing at the master's degree level can help prepare you for management careers in marketing, public relations, advertising and sales. Fully online Master of Business Administration (MBA) programs with a concentration in marketing are relatively easy to find and can usually be completed in 1-3 years. It is also possible to find hybrid programs that require in-person participation in group work and case studies. Work experience may be required for admission. When choosing a program, keep in mind that, according to the U.S. Bureau of Labor Statistics (BLS), many business managers often have a bachelor's degree as their highest educational level, along with work experience in the place of an advanced degree.
MBA in Marketing
An online MBA program with a marketing concentration can teach students branding by exploring the theories and principles of brand management. Students can also learn how to attract and retain customers in a competitive business environment. Programs may teach students how to analyze and target specific markets, as well as evaluate advertising and communications in an increasingly global economy.
Program Information and Requirements
Generally, applicants will need an undergraduate degree and related professional business experience. Online MBA programs in marketing can take 1-3 years to complete.
The majority of programs are delivered completely online; however, hybrid programs are also available. Students interact through online discussions directly with faculty and fellow students, as well as work on group projects and case studies.
An online MBA program with a marketing concentration covers everything from operations, finance and enterprise growth to strategic planning and change management. Students take a number of core business classes common to all MBA programs with additional classes to reflect the marketing concentration.
Students learn about pricing and distribution, product development, market forecasting and the buying habits of consumers. The influence of product technology on the life cycle of products is also explored.
Management of a company's valuable brand is paramount for success in marketing. Classes in brand management teach students the strategies that ensure the achievement of company goals, particularly through advertising.
Classes in market research focus on project development and methods of data collection as well as analysis and interpretation. Students learn to test theories and design research studies while applying appropriate statistical methods to business research.
Students explore the economic, political and cultural forces that influence the marketing processes in the global marketplace. Defining globalization and discussing the dynamics of the international market are also common course objectives.
The BLS projected that employment of advertising, marketing and promotions managers would grow by 3% (slower than the average for all occupations). Public relations and fundraising managers could expect 8% job growth, and employment of sales managers would grow by 5% between 2018 and 2028 (www.bls.gov). As of May 2018, the BLS reported that marketing managers earned a median annual wage of $134,290, while advertising and promotions managers earned a median of $117,130. As of the same month, the BLS reported a median annual salary of $114,800 for public relations and fundraising managers.
In online MBA programs in marketing, aspiring managers develop the analytical and communications skills necessary to promote a company's products to particular consumer audiences. The virtual classroom environment makes it possible for students to collaborate with other students as they complete advanced business coursework.