Master's degree programs in integrated marketing communications combine studies in all facets of marketing, including PR, advertising, social media, promotions, and media communications. Students can also tailor their studies to suit their professional interest by selecting a specific area of concentration and/or choosing relevant electives. These programs include both traditional coursework and hands-on training through internships and special projects. In order to apply, students must hold a bachelor's degree and have marketing-related professional experience.
Master of Integrated Marketing Communications
These programs help students develop a wide range of abilities. For instance, they learn to apply mathematical and statistical modeling techniques to market trend analysis, write business proposals, create marketing campaigns, and construct persuasive oral, written and visual narratives. Students also study fundamental business concepts, such as management, finance, investing and economics. The master's degree program is comprised of hands-on training, classroom instruction, independent learning and workplace training. Core course topics may include:
- Brand management
- Marketing management
- Public relations
- Marketing campaigns
- Internet marketing
- Consumer behavior
Popular Career Options
Graduates of this program may find employment in many different sectors, including brand management, advertising, human resources, media planning, public relations and sales. Potential occupations include:
- Communications director
- Brand manager
- Marketing consultant
- Agency executive
Career and Salary Information
The U.S. Bureau of Labor Statistics reports that jobs for public relations specialists will grow 6% from 2018-2028. The BLS also reported that workers in this occupation earned a median salary of $60,000 in 2018.
In May 2018, the BLS reported that marketing managers earned a median annual salary of $134,290 and could expect an employment growth of 8% from 2018-2028. Advertising and promotions managers could also expect 8% employment growth between 2018 and 2028.
An integrated marketing communications master's degree program provides students with interdisciplinary training in business marketing, media and communications so that they can pursue high-level marketing and brand management careers in a wide range of industries.