Master of Marketing programs can help students develop skills in public relations, advertising, branding, and product promotion. M.S. degree programs in marketing place an emphasis on marketing and advertising strategies, consumerism, and sales. An M.S. program generally requires 36 semester hours of coursework. MBA degree programs in marketing can require 37-53 semester hours of coursework. MBA programs offer studies in the management of marketing plans and campaigns while providing coursework addressing all aspects of business operations. Some programs offer internship opportunities.
A bachelor's degree is generally required for admission. Some programs call for calculus or other prerequisite coursework, as well as Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE) scores.
Master of Science in Marketing
Master of Science degree programs in marketing can prepare students to manage public relations projects, sales team members, and advertisement campaigns. Students can learn about brand management, product positioning, and promotional strategies. Students can also explore customer behavior, pricing, product placement, ethical decision-making, and management tactics. Courses within the program could include:
- Consumer behavior
- Legal matters in marketing
- Sales strategies
- Competitive branding
- Digital marketing
- Non-profit business marketing
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Master of Business Administration in Marketing
MBA degree programs in marketing can offer students training in fundamental business disciplines, with additional coursework in marketing topics, such as advertising, product lines, brand promotion, pricing, and research. Although MBA programs in marketing are similar to M.S. programs, MBA programs might require more credits and place a greater emphasis on general business topics, such as economics and accounting. Some schools offer combined M.S./MBA degrees if requirements for both programs are met. Course topics could include:
- Human resources
- Business ethics
- Strategic marketing
- Global marketing
- Mass communication marketing
Employment Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) says a bachelor's degree is required and a master's degree is often preferred for management positions in marketing. Professionals can work their way up to management positions by gaining experience in public relations, advertising, and sales specialist positions. The employment rate for marketing managers was expected to increase by 9% over the 2014-2024 period, according to the BLS; professionals in the marketing management category reportedly earned an average income of $140,660 in May 2015.
Popular Career Options
Graduates are typically qualified for employment with advertising firms or in the marketing, promotions, or public relations departments of a variety of businesses. Some possible job titles could include:
- Marketing manager
- Entrepreneurial manager
- Advertising account executive
- Product or brand manager
- Market research professional
Graduates can expand their knowledge base and keep up with emerging marketing strategies throughout their careers by enrolling in graduate certificate programs. Topics could include public relations or marketing communication. Those interested in research or academia can pursue a Ph.D. in Marketing.
Students looking to pursue a master's degree in marketing can complete a Master of Science or Master of Business Administration. These programs combine coursework and a possible internship opportunity to prepare students for careers such as marketing managers, advertising account executive, and market research professional.