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A Master of Professional Studies in Strategic Public Relations program provides the analytical and tactical skills needed to develop and execute publicity plans for large corporations, businesses and government agencies. Students learn to conduct market research, brand a product, promote goods and services, and use public relations strategies to impact the management and operational functions of a business.
These programs are targeted to working professionals looking to advance to upper-level management and operations positions. These programs may be offered online and typically take between 18 and 24 months to complete. In order to apply, students need a bachelor's degree, preferably in public relations or a related field. Students must also and submit letters of recommendations and an essay. A capstone project incorporates principles learned throughout the program.
Master of Professional Studies in Strategic Public Relations
The Master of Professional Studies in Strategic Public Relations is a relatively uncommon degree, offered primarily at universities in the Washington, D.C., area. Most programs call for 33-40 credit hours, with the majority of courses covering how critical thinking and analytical skills can affect public relations strategy. Common course topics include:
- Specialized writing in public relations
- Critical thinking
- Crisis management
- Business fundamentals for professionals
- Corporate and international public relations
- Digital media communications
Employment Outlook and Salary Info
In 2015, there were about 60,380 public relations and fundraising managers in the United States, according to the U.S. Bureau of Labor Statistics (BLS). Employment for these professionals was expected to increase by 7% between 2014 and 2024, about as fast as the national average for all occupations. In 2015, the median salary for public relations managers was $104,140, as reported by the BLS.
In summary, an MPA in strategic public relations provides students with advanced training in the field and prepares them for high-level careers in the industry.