Masters Certificate in Business Marketing: Program Overview

A master's certificate in business marketing offers advanced theoretical and practical training in the field. Find out more about program options, coursework, and career prospects for graduates.

View popular schools

Essential Information

In a master's certificate program in business marketing, students learn marketing strategies and business principles. Master's certificate programs in business marketing are typically offered through the continuing education or professional studies departments of four-year universities, but they may also be available through business associations and for-profit organizations. Most programs are designed for working professionals, so courses may be offered online, at night, or on weekends. Students interested in a master's certificate program should already hold a bachelor's degree, but it doesn't have to be in business. Some schools may also consider prior work experience in their admissions process.


Find schools that offer these popular programs

  • Business Communications, General
  • International Marketing
  • Marketing Management
  • Marketing Research

Masters Certificate in Business Marketing

In a master's certificate program in business marketing, students discover how to market products internationally and domestically, understand market research, plan business-to-business marketing and more. Students gain these skills through classroom lectures and discussions, research and group projects. Common course topics include:

  • Market and customer analysis
  • Market segmentation and positioning
  • Branding and advertising
  • Copywriting and marketing
  • Media metrics, planning and buying
  • Business marketing strategies and International marketing

Popular Career Options

Earning a master's certificate in business and marketing can help business professionals shift their careers toward the field of marketing. Those already working in marketing can use the certificate to improve their chances for career advancement. Many positions in the marketing and business world are open to graduates, including:

  • Marketing representative or project coordinator
  • Proposal development manager
  • Product, marketing, client development or brand manager
  • Marketing and sales coordinator
  • Account executive
  • Media analyst or marketing researcher

In summary, a master's certificate in business marketing gives experienced professionals the opportunity for in-depth study of business and marketing principles. They can use the knowledge they gain to pursue high-level positions in the field.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma of GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • What is your highest level of education completed?

  • What is your highest level of education completed?

    • Master of Business Administration

    What is your highest level of education?

    • Masters of Professional Studies in Technology Management

    What is your highest level of education completed?

    • MBA - Marketing
    • MBA
    • MBA - Finance

    What is your highest level of education completed?

  • What is your highest level of education?

    • General Business (MBA)

    What is your highest level of education?

    • Master of Business Administration - Management (Spanish)

    What is your highest level of education?

    • MBA - Marketing
    • MBA - Self-Designed

    What is your highest level of education?

    • Master of Business Administration - Marketing
    • Master of Business Administration

    What is your highest level of education?

Find your perfect school

What is your highest level of education?