Students interested in a graduate-level education in the field of advertising design have the option of pursuing an advertising design concentration while earning a master's degree in advertising. In these programs, students have the opportunity to pursue advance studies in art and graphic design. Specialization options include photography, business, and marketing. In addition to taking classes, students are usually required to produce a portfolio of original work prior to graduation. Before enrolling in a master's degree program in advertising, students must hold a bachelor's degree and submit personal essays and GRE scores.
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Masters in Advertising Design
Master's degree programs in advertising with a concentration in advertising design prepare students to develop and implement advertising campaigns that inform people about products, organizations, and concepts. Common topics of study include:
- Art direction
- Advertising design production
- Alternative media advertising
- Art criticism
- Advertising genres
Popular Career Options
Graduates of these programs may consider some of the following careers:
- Advertising consultant
- Media buyer
- Marketing manager
- Advertising executive
Employment and Salary Information
The U.S. Bureau of Labor Statistics (BLS) projected little or no job growth for graphic designers from 2014-2024. Graphic designers earned a $46,900 median annual wage in 2015, according to the BLS.
Continuing Education Information
Additional education from a graduate or professional school can lead to a career in business, research or academia. Professors teaching advertising courses at colleges and universities are expected to possess a doctoral degree in an associated field, like marketing. Earning a Master of Business Administration (MBA) might allow professionals to pursue executive-level positions with advertising agencies and corporations that have large marketing departments.
In conclusion, a master's degree in advertising with a concentration in advertising design integrates advanced artistic and business concepts to prepare graduates for marketing careers in a wide variety of industries.