Masters in Enrollment Management: Program Information

Oct 19, 2019

Essential Information

Students who want to study enrollment management can pursue a Master's of Science in Education with a specialization in enrollment management. These programs are designed for college employees interested in advancing to higher positions of leadership and management. Students learn to design and execute effective enrollment procedures, market universities to potential applicants, identify trends in enrollment by analyzing databases, and employ technology strategies for enrollment purposes. Prior to graduation, students must complete a thesis project. In order to apply, students must have a bachelor's degree and work experience in the field.

Master's in Education with a concentration in Enrollment Management

A master's degree program in education with a concentration in enrollment management prepares students for administrative careers by providing theoretical and research training in the history and future of enrollment policies and technologies. Coursework may include:

  • Enrollment management in higher education
  • Student retention and success
  • Technology applications
  • Strategic planning in enrollment management
  • Higher education politics and leadership
  • Enrollment management marketing and communications

Employment Outlook and Salary Info

According to the U.S. Bureau of Labor Statistics (BLS), the median annual income for postsecondary education administrators was $94,340 in 2018, and employment was expected to grow 7% between 2018 and 2028, which is faster than the national average for all occupations.

In conclusion, students who are interested in enrollment management can pursue an MS with a concentration in the subject and seek administrative careers in the field of education.

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