While combined programs in marketing and advertising are not generally available, graduate students can find programs in both disciplines at many colleges and universities. These programs cover topics in business, public relations, economics, and consumer behavior. They also cover communications, visual arts and psychology. Students might learn to develop public relations campaigns and to devise advertising strategies for products or services. These two-year programs typically require students to complete a hands-on internship in the field and submit a research-based thesis. Some courses may be available online. In order to apply, students must hold a bachelor's degree in a related field and submit GMAT or GRE scores.
Master's Degree in Marketing
Marketing is the process of selecting, promoting and developing products for consumers. Master's degree programs in marketing combine advanced topics in business, management, and economics with fundamental concepts in public relations, media arts and statistics. Common course topics include:
- Supply chain management
- Internet marketing
- Persuasive strategies
Master's Degree in Advertising
Master's degree programs in advertising train students in strategies to convince consumers to purchase goods or services. Possible course titles include:
- Advertising strategy
- Public relations campaigns
- Special events promotion
- Crisis communication
Popular Career Options
Graduates with a master's degree in marketing or advertising have the skills needed to promote events, organizations and products to the public, analyze statistics, and create media campaigns. They are prepared for careers in business management, public relations, sales and advertising. Possible job titles include:
- Sales manager
- Marketing consultant
- Public relations specialist
- Media analyst
- Advertising account executive
Employment Outlook and Salary Information
The U.S. Bureau of Labor and Statistics (BLS) predicted that employment for advertising, promotions and marketing managers would grow by 8% between 2018 and 2028. The annual median salary, as of May 2018, for advertising and promotions managers was $117,130. Marketing managers earned a median annual salary of $134,290 as of 2018, according to the BLS.
In summary, a master's degree in marketing or advertising provides students with the interdisciplinary training necessary for high-level careers in either field.