Master's degree programs in public relations management integrate advanced studies in human resources, marketing and business. Specialized courses are usually offered in organizational behavior, group psychology, and statistical analysis. Over the course of the program, students conduct independent research under the supervision of an assigned faculty member, culminating in a final dissertation. Students may also be required to teach undergraduate courses.
In order to apply, students must hold a bachelor's degree and submit GRE scores and undergraduate transcripts. Entrance interviews with admissions counselors or faculty members may also be required.
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Master's in Public Relations Management Coursework
Courses in public relations management master's degree programs cover a broad range of subjects in human resource management, business operations and financial analysis. Common courses in these programs include:
- Basic accounting
- Public relations research
- Strategic marketing
- Public relations campaign planning
- Communication theory
Graduates of these programs have employment opportunities in diverse fields, including corporate marketing, media management and advertising. Possible job titles include:
- Public relations manager
- Public relations specialist
- Human resources manager
- Community outreach director
- Press consultant
Job Outlook and Salary Information
The U.S. Bureau of Labor Statistics (BLS) projects that public relations and fundraising managers will see average job growth of 7% from 2014 to 2024, and public relations specialists will see 6% growth. In 2015, public relations and fundraising managers earned a median annual salary of $104,140, while public relations specialists earned a median annual salary of $56,770.
Continuing Education Information
While a master's program will prepare you to work in a variety of fields, such as human resources and corporate marketing, you may still wish to continue your education in a doctoral program in a related field, such as accounting, advertising and public relations, or law.
By earning a master's degree in public relations management, students expand their business expertise and develop high-level management and communication skills so that they are ready to pursue executive positions in the public relations industry. Alternatively, they can use their expertise to pursue further studies in graduate or professional school.