A media coordinator oversees the execution of marketing and advertising campaigns for various broadcast, digital, and media outlets. Their duties often include meeting with clients, preparing plans for media, organizing budgets, and negotiating the costs of advertising spaces. A media coordinator typically needs to have a bachelor's degree in a related field, such as advertising or marketing.
Media coordinators, also called media buyers or directors, typically plan and execute print and broadcast advertising campaigns for clients. Social and digital media coordinators design and implement social media and Internet-based promotional campaigns for clients. A bachelor's degree in a related field is usually necessary for careers in advertising, marketing and promotions.
|Required Education||Bachelor's typically needed for advertising, promotions and marketing positions|
|Other Requirements||Communication skills|
|Projected Job Growth (2018 - 2028)*||9% for advertising, promotions and marketing managers|
|Median Salary (2018)*||$117,130 annually|
Source: *U.S. Bureau of Labor Statistics.
Job Duties for Media Coordinators
According to the American Association of Advertising Agencies (AAAA), media coordinators use print, broadcast and digital media outlets to promote their clients' products and services (www.aaaa.org). Their duties may involve coordinating with clients to design media plans and set budgets, selecting the media outlets most suitable for their clients' products and services, negotiating the purchase of advertising space and following up to ensure that ad placement and billing proceed smoothly. In advertising agencies, media coordination duties may be divided among several individuals or an entire media strategy department.
Executive Directors of Media
The AAAA explains that the executive director of media maintains working relationships with clients and other agency departments, oversees media strategy development for clients and supervises the day-to-day work of the media coordination staff. The executive director may also be responsible for developing new business opportunities and increasing the firm's profitability.
Media Directors, Supervisors and Planners
Media directors, supervisors and planners typically focus on the development and execution of media strategies for clients, the AAAA reports. They may also be responsible for training and monitoring the work of media buyers and ensuring that budgets are respected and invoices are paid promptly. Depending on the size and structure of the agency, some media coordinators in these positions also participate in the actual purchase of advertising space.
The AAAA states that media buyers negotiate prices for advertising space in print and broadcast media and monitor advertising costs in relation to their clients' budgets. Media buyers may consider data on broadcast media ratings and print periodical circulation to determine the most appropriate placements for ads and monitor ad placements to ensure that vendors comply with the terms of their agreements.
Digital Media Coordinators
Social media coordinators and community managers promote companies' services and products through social networking, while digital media strategists develop and implement companies' overall online advertising strategies. These include search engine marketing strategies, like developing and improving the search performance of company websites, and purchasing online advertising space to promote the company.
Media Coordinator Career Info
The U.S. Bureau of Labor Statistics (BLS) expects that employment of promotions and advertising managers, a category that includes media directors, will increase by 3% between 2018 and 2028 (www.bls.gov).
The BLS reported that the median annual wage for advertising and promotions managers, including media directors, was $117,130 in May 2018. The BLS notes that salaries in the marketing, sales, public relations and advertising management professions can vary by experience, geographic location and other factors.
There are a few different roles that media coordinators might have, including acting as an executive director of media, a media director, supervisor and planner, media buyer, or digital media coordinator. Executive and director positions rely heavily on maintaining strong relationships with clients and overseeing employees in their department. A media buyer often focuses on the financial aspects of advertising, while a digital media coordinator executes various promotional strategies through platforms like social media.