Media Director: Job Duties, Salary and Requirements

Sep 29, 2019

Media directors oversee media-related activities that increase the public's interest in a company's products and services. They are typically required to have a bachelor's degree in a related field and at least two years of related work experience.

Essential Information

Media directors work within advertising agencies, firms, and departments to ensure that an advertisement is conveyed to the intended audience. These professionals find and use the best and most economically sound communication medium possible. Most employers require media directors to have a bachelor's degree in advertising or another related field, such as communications or business administration.

Required Education Bachelor's degree in business administration, advertising, or similar subject
Other Requirements Two or more years of related work experience
Projected Job Growth (2018-2028) 8%* (advertising, promotions, and marketing managers)
Annual Median Salary (2019) $88,242**

Sources: *U.S. Bureau of Labor Statistics, **

Job Description of a Media Director

Media directors often work in advertising firms and agencies, where they represent clients who may range from individuals to national organizations. Besides working for advertising agencies, media directors may also be employed by large corporations and companies with in-house advertising departments. Utilizing media strategies and various technologies, these professionals work to relay the advertisement to the desired audience. To do so, media directors may research and analyze the intended audience, and then determine what type of communication, from roadside billboards to television commercials, would be best to reach that audience.

Salary of a Media Director

According to, as of September 2019 most media directors earned a median salary of between $37,000 and $150,000 per year. The same source notes that the national median for a media director is about $88,000 per year.

Requirements of a Media Director

Media directors generally have a college degree in business administration, advertising, marketing, or an industry-related field. Some employers may prefer applicants who have earned a graduate degree such as a Master's in Business Administration with a concentration or emphasis in Marketing. In addition, a background in or understanding of different media types may be beneficial. Common coursework in both an undergraduate an graduate degree programs may range from psychology to communications.

Work Experience Requirements

Employers typically require applicants to have two or more years of related work experience. Additionally, some firms may prefer candidates with managerial experience. According to the BLS, individuals filling these positions will require a solid understanding of contemporary media, including those at the cutting edge of online technology. Employers may also favor applicants who have demonstrated a firm understanding and utilization of media research.

Media directors help ensure that the general public is aware of a company's products and services. The minimum educational requirement is typically a bachelor's degree, though many employers prefer to hire applicants with a master's degree. The field is expected to see a faster-than-average growth in employment opportunities over the next several years.

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