Aspiring media reporters can find several different adult school programs to help prepare them for the career. Learn more about these programs and the course topics they cover.
Adult school programs for media reporters vary greatly by specific goals and prior education. Those who might be more experienced with journalism could potentially find more depth in their careers with continuing education programs at 4-year institutions. Some of these programs may focus on marketing through social and other digital media outlets. Numerous certificates are available in these fields, such as social media technologies or digital media & marketing. These programs work to enhance students' communication, reporting and marketing skills with nontraditional media, and help professionals at all levels adapt to meet the needs of current technology. Many programs offer flexible, online options for adult learners.
Programs At a Glance
Social Media Marketing
- A certificate can be earned in six weeks.
- The program is available online and on-campus.
Social Media Technologies & Implementation
- This certificate program can be completed in eight months.
- The program is available on-campus and online.
Digital Media & Marketing
- This certificate program is self-paced.
- The program is available online.
Social Media Marketing Program
Social networks have become an integral part of both business and popular culture, and as a result careers and programs have been created, such as the certificate in social media marketing. These programs introduce students to the most popular sites, such as Facebook, LinkedIn, Twitter, and Instagram. This program can be completed in as little as six weeks, and students who take this course online learn through multimedia lectures and demonstrations, such as case studies and testimonials. Course topics cover various digital channels, as well as promotions and marketing offline.
Social Media Technologies & Implementation Program
Similar to the social media marketing certificate, this program teaches students how to integrate social media into their previously established business practices. This program is ideal for communications and marketing professionals who are looking to stay on top of technology trends, and course content is typically divided into three quarters. An active online presence is typically a prerequisite. This program can enhance a student's portfolio with a required social media plan for a local organization. Students also get hands-on experience with different monitoring and analytic tools in the field.
Digital Media & Marketing Program
This program, which can be completed online in a self-paced format, is designed for individuals looking to expand their talents and adapt them for a modern marketplace. Programs of this nature vary in content and instruction, but most are focused on the essential topics of Internet marketing. Because of this, course topics constantly shift to ensure that students are not exposed to outdated information. Staples of this program include content marketing, conversion optimization, and web analytics. Students also have the opportunity to learn from various speakers and consultants in the field.
There are several different certificate programs that would be beneficial to a media reporter, and many of them are offered online for adult learners and those needing a more flexible schedule. Students in these programs often learn about social media and digital marketing.