Media Research Analyst: Job Description, Outlook and Salary

Learn about the education and preparation needed to become a media research analyst. Get a quick view of the requirements as well as details about degree programs, job duties, and necessary skills to find out if this is the career for you.

Media research analysts will enjoy very strong job prospects from 2014 to 2024. The U.S. Bureau of Labor Statistics (BLS) expects a 19% increase in jobs for this profession, which is job growth that is much faster than average when compared to all occupations

Essential Information

Media research analysts gather, interpret and present detailed information for businesses, governments, universities, and organizations. A bachelor's or master's degree in a field relating to the employer's industry is necessary for prospective media research analysts. Individuals who excel at researching a particular topic might want to consider a career as a media research analyst.

Required Education Varies; bachelor's or master's degree relevant to employer's industry is a typical requirement
Other Requirements Strong research skills necessary
Projected Job Growth (2014-2024)* 19% for market research analysts
Median Annual Salary (2016)** $43,592

Sources: *U.S. Bureau of Labor Statistics, **

Job Description

Media research analysts collect and evaluate information available publicly via news organizations, government reports, online forms, blogs, news sites, and other sources. These analysts take advantage of this public information to create reports for businesses, governments, schools, institutions, and other organizations for research, marketing, and planning.

For example, a media research analyst for an agricultural company would scour industry-related media reports for information pertinent to the company. An analyst working for the U.S. State Department, a government agency associated with international affairs, might investigate press reports focusing on a certain geographic region.

According to recent job postings for media research analysts, individuals need to possess at least a bachelor's degree in a major relevant to the employer's industry. Some jobs require a master's degree. Media research analysts must be efficient at finding, reviewing, and monitoring information in addition to summarizing that data in layman's terms in reports and presentations. Strong Internet research, math, writing, reading, and organizational skills are generally needed. The ability to create multimedia presentations might be required.

Some analysts work with public relations departments to develop advertising and communications strategies based on public sentiment about a subject, product, or service. Others track more technical information being discussed in the media. Foreign language linguistic skills might be required when monitoring international information.


The U.S. Bureau of Labor Statistics (BLS) doesn't have information available on media research analysts, but this occupation has similar traits to that of market research analyst ( The number of jobs for these workers was expected to grow by 19%, which is much faster than average, between 2014 and 2024.


According to, media research analysts earned salaries ranging from $32,849 to $61,042 in January 2016. The median annual salary for these professionals was $43,592.

Media research analysts use information that's been made public through various forms of media and prepare reports. They analyze information related to a topic they've been assigned and review content from public news outlets, government reports, blogs, news sites and any other relevant venues to compile a detailed analysis of the information. They are required to have a bachelor's or master's degree.

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