Music Merchandiser: Job Description, Duties and Requirements

Sep 23, 2019

Music merchandisers require some formal education. Learn about the education, job duties and salary outlook to see if this is the right career for you.

Commonly employed by record companies, talent agencies or public relations firms, music merchandisers handle the business side of music. This often includes promoting artists, distributing music-related products, or creating strategic marketing plans. Cities with booming music industries that may provide more job opportunities in this field include Los Angeles, New York, and Nashville.

Essential Information

Music merchandisers work on the business side of the music industry, promoting artists and products. Individuals with a background in sales and marketing may have a head start in this career, and many merchandisers hold bachelor's degrees. Lower-level 1-year and 2-year programs in music merchandising are also available. Aspiring music merchandisers can expect to complete an internship as part of their training, since work experience is valued in this field.

Required Education Bachelor's degree is typical; certificate and associate's programs also available
Other Requirements Work experience
Job Growth (2018-2028)* 3% for all advertising and promotions managers
Median Salary (2018)* $117,130 for all advertising and promotions managers

Source: *U.S. Bureau of Labor Statistics

Music Merchandiser Job Description

With possible career opportunities in talent agencies, management firms, record companies and public relations offices, music merchandisers use their knowledge of the music business to promote the sales of musical artists and their products as well as instruments, sheet music and music equipment. Merchandisers who work solely with musical products may also be responsible for distribution of products to certain geographic areas. Music industry jobs can be more plentiful in bigger cities that may be known for having a thriving entertainment industry, such as Los Angeles, Nashville, New York or Miami.

Music Merchandiser Duties

A music merchandiser may develop and implement marketing plans for the artists they work with or the products they are promoting. As part of these plans, merchandisers may schedule promotional events and performances and set up displays at venues or stores. Reading music industry publications may be a routine part of the job in order to stay abreast of industry current events that can impact clients. At any point during the promotional process, merchandisers may meet with, discuss or report on plans with different departments in their company, talent, management or industry executives.

Music Merchandiser Requirements

As with most jobs that may involve sales and marketing, a college education, usually a bachelor's degree, is helpful for this career path. Many schools have certificate, associate and bachelor's degree programs in music merchandising or offer merchandising as a specialization within a music major. Music merchandising students are usually required to take the courses music majors are required to take, such as music theory, composition and music lessons. Additionally, they must take pertinent business-oriented courses that may include economics, music law, communications, marketing and accounting. The culmination of certain degree programs may be an internship in a professional office that offers students real-world experience for school credit.

Career and Salary Information

Promotional and advertising management jobs, which include music merchandising jobs, are expected to grow at a slower-than-average rate of 3% from 2018-2028, according to the U.S. Bureau of Labor Statistics ( The BLS reported that all types of advertising and promotions managers earned a median annual salary of $117,130 as of May 2018.

Many music merchandisers have a bachelor's degree that includes coursework in music-related subjects and business. There are also certificate programs and associate's degrees available, and work experience and internships are very important in this profession. Promotional and advertising management jobs, including music merchandisers, are predicted to grow slowly over the 2018-2028 decade.

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