Music Promoter: Job Description, Duties and Salary Info

Music promoters require some formal education. Learn about the education, job duties, and other requirements to see if this is the right career for you.

View popular schools

Music promoters play a crucial role in the success of musicians. They can work for the musicians or for venues where musicians perform. Their job is to target the appropriate audience and ensure that people hear about concerts and buy tickets for performances.

Essential Information

Music promoters might work for musicians or for venues that produce live music shows. Their responsibilities could include helping performers reach their target audiences and selling concert tickets, music recordings, and band merchandise. Agents and business managers of artists, performers, and athletes, which can include music promoters, usually need a minimum of a bachelor's degree. A career as a music promoter may be ideal for those interested in working on the business side of the music industry.

Required Education Bachelor's degree
Projected Job Growth (2014-2024)* 2.5% (for agents and business managers of artists, performers, and athletes)
Median Salary (2015)* $62,940 (for agents and business managers of artists, performers, and athletes)

Source: U.S. Bureau of Labor Statistics

Music Promoter Job Description

Music promoters use marketing techniques to advertise a venue, such as a club, stadium, theater, or fairground, or an individual performer or a musical group, such as a rock band, jazz musician, pop music artist, disc jockey, or an orchestra. Both performer- and venue-specific music promoters organize, market, and help manage live music events. Music promoters might facilitate communication between singers and band members and the media. Sometimes, promoters market current or new recordings and supervise publicity on behalf of a band or venue.

Find schools that offer these popular programs

  • Jazz
  • Music Composition and Theory
  • Music History and Literature
  • Music Merchandising and Management
  • Music Pedagogy
  • Music Performing
  • Musical Conducting
  • Musicology and Ethnomusicology
  • Piano and Organ
  • Stringed Instruments
  • Voice and Opera

Job Duties of a Music Promoter

Music promoters utilize promotional materials, such as posters, flyers, and websites, to provide information to potential fans of specific venues or musicians. Promoters also might employ social networks and new media advertising methods. Other duties could include creating press packages and demo tapes. Music promoters might be called upon to draft marketing plans for a performer, band, or venue and to manage the advertising budget.

Other Requirements for Music Promoters

Music promoters are usually expected to keep up on industry trends and understand marketing concepts and strategies, including pricing, distribution, and direct marketing. Some recreation establishments cut down on performances during winter months, so facility-based promoters might work more during the summer. Additionally, music promoters might be required to travel extensively, as the band or performer tours from venue to venue. Both kinds of marketers might need to work in noisy and crowded music environments.

Music Promoter Salary Information

While the U.S. Bureau of Labor Statistics (BLS) does not provide information specific to music promoters, it does publish salary information pertinent to both agents and business managers of musicians and other artists, as well as for event planners. According to the BLS, the median annual salary earned by agents and business managers of artists, performers, and athletes (which may include music promoters) was $62,940 in May 2015. The same source indicated that meeting, convention, and event planners earned a median of $46,840 a year in 2015.

Music promoters use marketing strategies to ensure that the public is aware of the musicians or venues they represent. A bachelor's degree is typically required to work in this field and the median annual salary ranges from $46,840 to $62,940.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

Find your perfect school

What is your highest level of education?