A music publicist is a type of press agent who represents a musician or band. Using a specific set of skills, these individuals work to craft and promote an artist's brand. Typically, music publicists hold a degree in a communications-based field.
Music publicists use public relations skills and media knowledge to help a musical artist maintain his or her desired public image. Their duties may include helping to market the artist's work, representing the artist through press releases, arranging for interviews with the media and writing speeches. Music publicists often hold bachelor's or master's degrees in public relations, communications or other relevant fields.
|Required Education||Bachelor's or master's degree in communications, public relations or related field|
|Projected Job Growth (2018-2028)*||6% for all public relations specialists|
|Median Annual Salary (2018)*||$60,000 for all public relations specialists|
Source: *U.S. Bureau of Labor Statistics
Music Publicist Job Description
A music publicist is a public relations and communications specialist that mainly focuses on cultivating and maintaining the image of a music artist by working alongside other music professionals. These publicists can develop their public and media relations training and strong communication skills, as well as knowledge of the Internet and other new media formats, through bachelor's or master's degree programs in public relations, communication, marketing, business, journalism, advertising, or another related field.
In addition to speaking for their clients, music publicists may also create press releases and speeches for press conferences, interviews, and other important events. Individuals in this position are typically contacted first by media professionals to schedule meetings and speak to the artists they represent.
They may also consider the importance and necessity of career opportunities for their clients, such as working with charities and non-profit organizations, going on tour, promotional appearances, or interviews. As one of the lead marketing professionals for an artist's projects, the music publicist often helps promote tours, albums, and campaigns for these opportunities to increase exposure and generate sales.
Salary and Career Outlook for Music Publicists
According to the U.S. Bureau of Labor Statistics (BLS) the median salary for public relations specialists was $60,000 in 2018 (www.bls.gov). The average salary for those who worked as agents and managers for artists, athletes, entertainers and other public figures was $90,930. The BLS predicted all public relations specialists would see a 6% growth in employment between 2018 and 2028.
This growth may be due to public relations firms, artists, and management companies starting to use social networking, which offers more opportunities for entry-level professionals and people with social networking expertise. Independent contractors and freelance professionals may also be high in demand in this field, as firms continue to decrease their full-time staff.
Music publicists are usually required to hold at least a college degree in communications, public relations, or a similar field. They represent and maintain their client's public image, commonly organizing various types of public appearances, such as press conferences, interviews, and so forth.