Online Advertising Degree Program Overviews

Dec 03, 2019

Essential Information

Online advertising degree programs are usually found at the bachelor's degree level. These degree programs can often be completed fully online, though programs may offer students opportunities to complete special projects and internships, which can boost their portfolios and aid graduates in the job market.

Bachelor's degree programs in advertising often include training in industry-standard software programs and technology, and students may use programs like Adobe Illustrator, After Effects, InDesign and Flash Player. Students should be aware that they may need to buy all of these programs, plus more.

Advertising Bachelor's Degree

At some schools, journalism, communications or business departments are the place to find advertising-related coursework. However, online advertising degrees are most commonly available at art and design schools. In these Bachelor of Arts or Bachelor of Science programs, students learn to sell advertising and create advertising campaigns or graphically pleasing advertising content.

Program Information and Requirements

Students may be able to earn a bachelor's degree in advertising entirely online. However, some programs require students to complete studio or seminar courses on campus. Students may also be required to attend an online orientation to familiarize themselves with their school's program.

Online classes often use content management systems to deliver course material and facilitate interaction between students. Tools for successful completion of online classes include internet access, a word processing program and a PDF reader or writer program. Some programs may require photoshop software, desktop publishing software and scanners to create or upload student projects.

List of Common Advertising Courses

An undergraduate advertising degree often includes general education and business courses. In core advertising-related coursework, students learn about the different elements of advertising campaigns.

Advertising Design

Often an introductory course, students learn how advertising media is used. Students also explore the concepts of image creation, brainstorming and teamwork.


This course emphasizes writing for different audiences using print or digital media. Creation of persuasive advertising copy is a key element of any copywriting course.

Digital Technology

Students learn to use scanners and computer software programs to manipulate advertising images and layout design. Course topics may also include typography or digital photography.


Through case studies and group assignments students learn how to use consumer demographics to steer an advertising campaign. Campaign logistics such as account management are also discussed.

Career Information

People with undergraduate degrees in advertising can find work in media, marketing and business organizations. Some advertising professionals work in sales, while others plan and implement advertising campaigns used to sell products and disseminate information. According to the U.S. Bureau of Labor Statistics, advertising and promotions managers earned a median annual wage of $117,130 in May of 2018 (

Continuing Education Information

For individuals with a bachelor's degree in advertising, a graduate degree can expand career skills and may be helpful in career advancement. Many schools offer online graduate degrees in the related field of marketing. Graduate advertising degrees are also available in the traditional format and may be offered through a school's business and journalism departments.

Bachelor's degree programs in advertising are available to students online through many schools, with some programs offering opportunities for in-person internships. Online students may be responsible for purchasing software programs that will be needed for coursework.

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