Online Bachelor of Sports Management Degree Program Information

Dec 04, 2019

Essential Information

Bachelor's degree programs in sports management are rarely available online, but a select number of for-profit institutions do offer the degree program remotely, allowing students to take all courses online. For these programs, students may be required to purchase specific software.

Sports management may be offered as its own degree program or as a concentration within a business studies or sports science bachelor's degree program. Students take courses in athletics merchandising, project management, sports business communication and sports law. The program may lead to fitness center and gym management positions.

These 4-year baccalaureate programs focus on the business management side of sports and recreation. They can prepare students for positions in the industry by focusing on topics in economics, marketing, physical education and social psychology. This degree is applicable in a multitude of sports-related professions.

Common Coursework

Coursework typically delves into business management theory and intertwines it with concepts about the sports industry. Students should be able to express proficiency in the topics covered and translate them to professional work in the field.

Management for Organizations

This course applies management theories to the sporting workplace. It focuses on the current issues and ideas of organizations in the 21st century.

Sociology of Sport

Students explore the relationship between sports and society. This course blends different levels of sports and societal values, and explains how the two mesh with business.

Contemporary Issues in Sports Marketing and Management

This class looks at how sports have become a major business worldwide. Students learn about different career opportunities and the tools needed to succeed in the field of sports management.

Learning Environment

Although distance education students may typically create their own schedules, coursework in the online format for this subject is meant to accelerate the time it takes to graduate. Because of the accelerated pace of classes, enrollees need to be able to stay on top of coursework deadlines. Students must have access to high speed Internet to complete and submit coursework, access lectures and download materials online. Some courses may require more specific hardware and software.

Career Information

Many graduates work directly as recreation supervisors or administrators. As of May 2018, the average annual wage for recreation professionals was $28,310, according to the U.S. Bureau of Labor Statistics. The BLS also reported that between 2018 and 2028, job opportunities in the field are expected to rise 8% (

Online bachelor's degree programs in sports management combine studies in business and organizational leadership with coursework in exercise science and athletic training in order to prepare graduates for administrative positions in the sports industry. Students may be able to study sports management through a related major such as sports science or business studies.

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