Schools usually offer an online bachelor's degree program as a BBA in Small Business Management or a B.S. in Business with a concentration in small business management and entrepreneurship. Most bachelor's degree programs in small business management can be taken entirely online with no residency requirements. Many schools, however, also give students the option to choose a blended format that combines online and on-campus classes. Courses cover management theory, accounting, marketing, small business planning and finance.
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Bachelor's in Small Business Management
Bachelor's degree programs that specialize in small business management teach students the steps needed to successfully start and run a small-scale company. Most programs place particular emphasis on utilizing technology to enable a small business to compete with larger companies.
Most online small business management bachelor's degree programs require students to have earned their high school diploma or GED. Some programs also have a GPA requirement and require an interview (electronically or by phone) with a campus admissions representative during the application process.
Program Information and Requirements
The online bachelor's degree program in small business management typically takes students four years to complete. During the first part of the program, students take general math, social sciences and humanities classes. The latter half of the program immerses students in business and management courses and sometimes requires them to complete a final business project.
Online bachelor's degree courses in small business management prepare students for start-ups in any sector. Coursework particularly emphasizes the importance of strong leadership qualities and the need for strategic, innovative thinking, since small business owners must constantly strive to advance their operations and motivate their employees.
Budgeting a Small Business
Students learn how to develop a budget for a business with limited resources and financing. The course also teaches students how to project current and future expenditures to come up with a long-term financial plan for the business.
The class shows students how to write a comprehensive business plan that is well-researched, easily presentable and professional-looking. Students learn the vital components of a good business plan, including the company description, the company structure, the target consumers and future goals for expansion.
Small Business E-Commerce
Internet marketing is the focus of this course, and students learn how to effectively launch an Internet campaign for a business. A successful campaign includes developing a company website, using online advertising strategies and exploring social media marketing to help expand the company's consumer market.
Management Theory and Practice
Students are shown how to effectively manage a small business. Managers must be good communicators and employ effective organizational skills. Students in the class often look at management models that have succeeded and ones that have failed, pinpointing the strengths and weaknesses of specific management approaches.
Most students who earn an online bachelor's degree in this field go on to begin their own small business, if they weren't already running one before starting the program. Salaries for small business owners and operators are highly variable, since pay depends largely on the type and scale of the business. According to PayScale.com, the median salary for small business owners and operators was $58,617 as of October 2016.
Students do not necessarily have to start a business once they graduate from the online bachelor's program. They also can apply for a variety of entry-level business management jobs as management analysts or managers. The U.S. Bureau of Labor Statistics (BLS) reports that management analysts earned an average salary of $91,770 in 2015 (www.bls.gov). The salary range for managers varies depending on their job field; for example, managers of office staff made an average of $56,170 in 2015, while administrative services managers made $94,840 on average, as reported by the BLS.
Continuing Education and Licensure Information
Graduates with their bachelor's degree in small business management can go on to earn an online Master of Business Administration (MBA). If they wish to continue in the field of small business management, students might want to consider pursuing an MBA in entrepreneurship, which is also offered online.
Online bachelor's degree programs in small business management provide students with the skills needed in accounting, plan design and marketing to build a successful business. Graduates can launch their own entities or work as management analysts.