Distance learning programs in advertising are available from traditional four-year universities, private art colleges and online schools. These offerings can range from for-credit certificates and to non-credit continuing education courses to formal bachelor's and master's degree programs. Students may find online programs specifically in advertising, but there are also other majors that include business advertising coursework, such as public relations, marketing, new media, internet marketing, and business administration with a concentration in advertising.
Like on-campus training options, distance learning programs in this field are designed to prepare students for handling advertising accounts, analyzing campaigns and developing ad ideas that are both creative and make good business sense. Courses in these areas can usually be completed entirely online, but some programs require in-person internships as well.
Online Learning & Program Options
Online students enrolled in programs that cover business advertising access lessons and coursework online. Participation in online chats and discussion threads may also be required, along with online quizzes and independently-produced projects. Courses may be offered synchronously or asynchronously. In some cases, there are set meeting days and times for classes. Many programs can be pursued totally through distance learning, but some may require internships to give students real-world experience in advertising.
The following list details what to expect from online programs and coursework in this field of study.
Certificate in Business Advertising
Online certificate programs strictly in advertising are rare; programs are typically in a marketing discipline and include coursework in various types and styles of advertising. These programs can typically be completed in under a year and cover topics involves with advertising online and through social media, traditional advertising outlets and business-to-business advertising. Related coursework includes the following:
- Social media technology
- Mobile marketing
- Advertising on the Internet
- Email advertising
Those who seek a formal 4-year bachelor's degree in business advertising can enroll in an online Bachelor of Arts in Advertising program, Bachelor of Science in Business Administration with a concentration in advertising program or a similar degree option. In addition to general education requirements such as math, science, history and English, these programs generally include business classes in communications, law, economics, finance, strategic management and accounting. Online classes in advertising may include the following:
- Marketing research
- Writing advertising copy
- Advertising account management
- Public relations
- Media planning
At the graduate level, online business advertising classes can be found in master's degree programs in fields like new media and Internet marketing. Admission requirements typically include a bachelor's degree in a business-related field and work experience in a business environment may be valued.
Distance learning master's programs can usually be completed in two years, although this may depend on the number of classes completed each semester. Online learners may have to arrange for their own capstone experiences or internships, if required. Coursework at the graduate level can include:
- Organizational communications
- Campaign management
- Web analytics
- Integrating social media
Continuing Education Information
Students who own a business or are looking to quickly enhance their advertising skills for their current job may want to consider enrolling in non-credit continuing education courses or certificate programs in business advertising that are available online. These classes are sometimes self-paced or tied to semester start and end dates. Some programs offer a set sequence of courses while others allow students latitude in choosing their own curriculum. Advertising areas, such as relevant social, cultural and ethical concepts, are typically discussed, along with the following:
- Types of advertising media
- Effective ad copywriting
- Consumer behavior
- Ad campaigns
- Advertising budgets
- Strategies for reaching a particular demographic
Overall, online courses that cover business advertising are available at undergraduate and graduate levels and in both for-credit and non-credit formats. Whether students are looking to prepare for entry-level jobs or build on their previous professional experience, these online educational opportunities can provide relevant career training in the field.