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Online Business Marketing Associate Degree Overviews

Learn about online associate degree programs in marketing. Get an overview of the program types, requirements, and course descriptions available for this field.

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Essential Information

An online associate degree program in marketing educates students in business principles, marketing research, and advertising. They are typically designed as transfer programs for those who intend to complete a bachelor's degree program. These fully-online programs are often housed in university business schools or colleges and are open to anyone with a high school diploma or GED. Students may be required to have specific audio/video software and a reliable way of playing MP3 files to succeed in the program.

Associate Degree in Marketing

An online associate degree program prepares students for transfer to a 4-year university or immediate employment opportunities. Students learn about the value of goods and services and how to effectively target a specific group of consumers. In addition to courses in marketing, students also take other business courses in areas including sales, advertising, and communications. Those interested in the program must have a high school diploma or GED.

Information and Requirements

Students enrolled in an online associate degree program must have access to a computer and Internet connection. Lessons and lectures may be conducted via CD-ROM, streaming audio, and video or MP3 player. This allows students to play, pause, and rewind lectures at their convenience to ensure they understand the material. Having a high-speed Internet connection is beneficial, and communication with instructors and other students may be available through e-mail, chat rooms, and message boards.

List of Common Courses Related to Marketing

Full-time students can complete an associate degree program in two years or less. Candidates study product placement, marketing trends, advertising techniques, and consumer behavior. They also learn to coordinate a marketing plan by identifying potential consumers and strategizing for an advertising campaign. Courses in the curriculum allow students to develop analytical, communication, and sales skills.

Marketing Principles

This course provides students instruction in fundamental concepts in the marketing and advertising of products and services. Students learn about pricing, promotions, distribution, and ethics in a marketing campaign.

Consumer Behavior

Students in this course study and identify the ways consumers purchase goods. Topics cover various scenarios of consumer behavior in relation to social, psychological, political, and economical activities.

Business Communications

A business communications course is designed to teach students to communicate effectively through the written word. Students learn to express their ideas and thoughts in a clear and professional manner.


Career Information for Graduates

According to the U.S. Bureau of Labor Statistics, opportunities for market research analysts are expected to grow 19%, much faster than the average for all occupations, from 2014 through 2024 (www.bls.gov). Graduates with an associate degree in marketing can expect to find marketing assisting positions. In addition to corresponding with contacts and making appointments, marketing assistants may have to conduct research, review and compile data, maintain records, and create reports.

Continuing Education Information

Continuing education opportunities in marketing are available at the bachelor's degree level, which may lead to careers as marketing representatives, junior advertising associates, customer analysts, or field agents. Educational opportunities are also available at the graduate level through Master of Business Administration (MBA) programs. Those with an MBA in Marketing can find positions as marketing managers, executives, and consultants.

Business marketing associate's degrees are commonly available online, often used as a stepping stone to bachelor's degrees in the field. In addition to bachelor's education, master's degrees are also available, helping to further improve job opportunities for managerial and leadership positions in the marketing field.

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