Business marketing is the promotion and sale of products and services to businesses rather than to the public. Online undergraduate degree programs in business-to-business marketing are hard to find, but there are many distance learning associate's and bachelor's degree programs in business administration and marketing. These programs often offer instruction in the principles of business-to-business (B2B) marketing.
Distance learning degree programs in business marketing may be 100% online or offered in a hybrid program that combines online courses with on-campus instruction. Internships are usually not required. Students at both the associate's and bachelor's degree levels take general education courses in subjects such as biology, math and English, as well as courses in fundamental business topics such as accounting, business law and management.
Students at both levels may be allowed to choose a concentration in marketing. Marketing courses often cover marketing research, marketing management, international marketing and consumer behavior.
Associate Degrees in Business Marketing
An online associate degree program with business marketing education may be available through programs in marketing or business administration with a marketing concentration. Courses often provide an overview of business-related studies in addition to B2B marketing fundamentals. Typically offered as an Associate of Applied Science degree, some schools may have transfer agreements with 4-year institutions, allowing students the opportunity to advance to a bachelor's degree program. While several schools do offer fully-online programs, a few may require some on-campus attendance for specific courses.
Program Information and Requirements
Though the associate degree is generally considered a 2-year degree, some online programs enable students to graduate in as little as 18 months. Students may find programs offered entirely online or in a hybrid format, with some courses available only on-campus. Generally, online business marketing course materials are accessible through the school's website and available at any time, allowing students to set their own schedules. Schools providing the program online do not usually require intern or work-study participation.
Typically, the only requirement for an online program in business marketing is access to a reliable computer and an Internet connection. Some online education programs use free software, such as Adobe Acrobat Reader and Flash, which students are responsible for installing and maintaining. Schools generally provide password information for access to coursework available through the school's website. Managed content delivery systems may also be used, allowing students to receive and submit assignments or communicate with the instructor online.
Though the exact content of online associate's programs vary, it is common for students to take the bulk of their coursework in basic business and marketing topics, including communication, management and sales. Some schools allow leniency with general education courses, while others have specific requirements.
A market research course teaches how to target and focus marketing to a specific audience. Lessons may include instruction in research methodology, consumer behavior and demographic studies.
Advertisements are an important part of promoting products, and students in business marketing programs usually receive some instruction in advertising. In addition to learning the economics and logistics of product promotion, students may be expected to create an ad campaign, providing practical experience.
Sales are as important to business-to-business marketing as research and advertising. Topics in consumer psychology and sociology, sales forecasting, presentation and finance are often covered.
Business Marketing Bachelor's Degree
Bachelor's programs in business administration and marketing provides students with a strong understanding of the principles and methods of B2B marketing and sales. Students often receive in-depth instruction in advanced topics and theory, such as consumer behavior, promotions management, financial and accounting management, business law, international marketing and organizational communication. Several programs provide instruction on the differing techniques of consumer and B2B marketing. Other relevant topics covered might include psychology, sociology and economics.
Program Information and Requirements
Online bachelor's programs generally don't include special hands-on learning requirements. Some schools give students the opportunity to complete all of their coursework online, while others offer a hybrid format with some on-campus attendance necessary. Students may find online completion programs which allow credit from an associate degree program significantly reduces the time necessary to earn a bachelor's degree. Some schools may offer dual online bachelor's and master's degree programs in business administration with an emphasis on marketing.
Aside from access to a relatively up-to-date computer and a reliable Internet connection, online business marketing bachelor's degree programs do not typically require special technology. A few may require special hardware for audio and video conferencing. Students in these programs are not generally required to purchase any special technical software in order to attend online classes in business and marketing. However, they may need to have word processing software, such as Microsoft Word.
Most bachelor's programs in business marketing share many of the same course topics, though some may include additional requirements, such as foreign language proficiency. Depending on the school, students may be able to tailor their coursework to focus on specific areas of business marketing, such as marketing management or international marketing.
Marketing Consumer Behavior
Students in this course study various aspects of economic consumption, including concepts and theories to explain certain behaviors and tendencies. The goal of these courses is to teach useful marketing strategies.
Business management principles are applied to marketing techniques in these courses. Coursework commonly introduces students to methods of overseeing marketing campaigns from conceptualization to implementation.
This course focuses on giving students the skills and knowledge to establish marketing campaigns in foreign countries. Considerations like finance, law, culture and business are studied from a marketing standpoint.
Graduates of an online associate degree program in business marketing may be qualified for internships and entry-level positions in B2B marketing and advertising companies. Typically, business marketers starting out in the field may find positions as assistants or research associates. According to the U.S. Bureau of Labor Statistics (BLS), most firms that hire business marketers prefer applicants with a bachelor's degree or higher (www.bls.gov). Graduates may be able to transfer to a 4-year degree program, advancing their studies in business marketing.
Business marketers with bachelor's degrees may launch a career in marketing, advertising, sales, public relations and many other fields related to marketing and business management. The BLS anticipated an increase of 9% in the field of advertising, promotions, and marketing management between 2014-2024. Students are recommended to seek academic programs that provide education in new and emerging marketing areas, including digital media, Internet-based advertising and social networking to offer competitive value in today's job market.
In 2019, PayScale.com reported varying salaries for business marking professionals. Entry-level marketing assistants, associates and coordinators reported earning, respectively, $38,282, $46,002 and $43,690 annually. Marketing managers earned $64,636 yearly.
Continuing Education Information
Several colleges and universities offer businesses and business professionals open-enrollment courses, programs and seminars on business-to-business marketing. Training may be offered online, on-campus, at a company site or at an affiliated national or global site. Additionally, graduates of a bachelor's program may find benefits to earning a master's degree in business administration or marketing, including salary and advancement incentives. Those interested exclusively in B2B studies should research the curricula of potential schools to ensure the education meets desired career goals.
Online associate's and bachelor's degree programs in business administration and marketing are more available than those in business-to-business marketing. These programs feature the needed courses in consumer behavior, global marketing and marketing management.