Online Classes in Event Management
The following courses are commonly found in online event management programs.
- Foundations of Event Management course: This class provides basic knowledge of event management theory and principles. Students learn the professional event manager's five-step approach to event planning, as well as common kinds of events and clients. Components of event planning such as site selection, budgeting, and legal matters are also covered. This is the first class to be taken for most programs.
- Event Management Operations course: After completing the introductory course, students generally take this class on the logistics of event management. This includes ensuring guests' experience from arrival to exit and administrative duties. Elements like toilet access and traffic management are also discussed. Like with the introductory course, students will receive lessons online and submit a quiz of completion that will be evaluated by instructors.
- Event Budgeting course: The financial element of event planning is covered in this class. Students learn to use stakeholder money efficiently and to adjust logistical elements to a variety of events and budgets. Students will be able to assess how much can be spent on various event components and to judge the feasibility of future clients' requests.
- Marketing course: This class covers the business and economic aspects of event planning. Emphasis is on successful marketing strategies, investment return, and effective advertising. Adapting marketing strategies to different kinds of events is also covered, which increases students' versatility as eventual event planners.
- Risk Management of Event Planning course: This class covers the elements of safety, liability, and ethics of event planning. Students learn about legal issues such as contract negotiation, permits, and insurance. Techniques to minimize risk of injury and harm to event site are also emphasized. This class is usually one of the last in a certificate program.
- Final Event Management Project course: Generally, programs require completion of an independent outline of a hypothetical event after core classes are finished. Final projects are submitted to the instructors and are evaluated and returned with comments, though they can vary in form from an essay to a real-world internship. This provides a template for future professional work in event management.
- Entertainment and Production course: In this course, students receive an overview of the audio, visual, and entertainment components of producing events. Coursework includes the management of technical production, analysis of the entertainment industry, and the legal and regulatory requirements and protections for entertainment production.
- Destination Event Planning course: This course prepares aspiring event managers to plan events that take place at destination locations. Topics covered include selecting the location, preparing the budget, and recommending travel accommodations for those who plan to attend the event.
- Vendor Relations course: In this course, students learn about selecting appropriate vendors to provide the services and products needed for the events that they're planning. The curriculum emphasizes the evaluation of potential vendors through reference checking and reviewing previous work samples.
Aspiring event planners can earn undergraduate and graduate certificates through online event planning or management programs. Depending on the program, these certificates can be completed in as few as four months. Graduates of online programs in event management may find work with established event planners or start their own event planning businesses.
There are many issues to consider when planning an event. Online undergraduate- and graduate-level courses in topics such as marketing, vendor relations, and budgeting are available to train aspiring event managers for success.