Students in integrated marketing communications certificate programs are taught the practice of using multiple marketing techniques in a consistent and complementary way, and cover the use of the media to publicize a product or service. The programs teach students how to use different aspects of advertising, promotion, electronic media and customer relationship management to deliver positive messages about products and services.
Many schools offer these certificate programs totally online. Students can view class sessions online at their convenience and upload completed assignments. They can communicate with classmates and instructors through chat functions or e-mail. That said, students should have access to the internet and email, as well as a computer running a current operating system that has plug-ins to view, listen to and read various types of media. Some programs require the purchase of software.
Most certificate programs require at least a year to complete. Some programs require a student to have at least a bachelor's degree in marketing or a related field, but other programs don't have this stipulation.
Program Details and Requirements
Most online integrated marketing certificate programs can be completed within a year, but students are allowed up to three years to finish their coursework. These programs incorporate media, communications and marketing courses, and most schools allow students to complete the entire program online.
Some schools will also allow students to take courses in a traditional classroom, though it is not required. Students access course materials and lectures through their school's website and upload their completed work for grading. Many schools also incorporate chat clients and online forums so that students can communicate with instructors and each other.
Although some schools have specific technical requirements for their online programs, students should be able to complete coursework if their computers are running a current operating system and an Internet browser that has plug-ins to view, listen to and read various types of media. Some schools may ask students to purchase CD-ROMs or additional software for certain courses.
List of Common Courses and Information
Students in online integrated marketing certificate program take courses that incorporate media studies, communication and different aspects of marketing.
Introduction to Advertising
Students are taught the role of advertising in a comprehensive marketing plan. The course also covers consumer behavior and how advertisements are conceived and produced.
This course covers direct marketing, promotion, customer relations and electronic media. Students complete the course by preparing their own integrated marketing plan.
Students in this course are trained to utilize the Internet, catalogs, telemarketing, broadcast media and other forms of mass communication to market products and services to consumers. The course also discusses consumer response and how to gauge the effectiveness of each technique.
This course covers the development and implementation of public relations strategies in marketing plans. Students analyze and discuss different concepts and approaches to public relations and the technical aspects of successful public relations campaigns.
Graduates of integrated marketing communications certificate programs are typically already professionals in the marketing or advertising industries looking to move into advanced or management positions with their newly-acquired skills. According to the U.S. Bureau of Labor Statistics, as of May 2018, the median annual salary for marketing managers was around $134,290. Due to the importance of marketing managers within the corporate world, they are not usually at risk of downsizing or layoffs, so their positions are also typically stable (www.bls.gov).
Online integrated marketing communication certificate programs teach students how to use various methods from the fields of advertising, consumer studies and media to market products and services. Programs are often designed for working professionals who want to enter management positions.