Online bachelor's degree programs in Internet marketing or eMarketing are relatively rare. Students who enroll in these programs can complete all of their coursework online. Master's degree options are also available. Students can also complete degree programs online in business administration, supervisory management, and small business management which offer similar courses.
Internet Marketing Bachelor's Degree
A bachelor's degree in Internet marketing can lead to a career in the advertising or marketing industries. These programs are intended to introduce students to marketing concepts and how they can be applied to Internet media. Students enrolled in Internet marketing bachelor's degree programs use market research data, Web analytics and website design to engage in traditional marketing techniques like product promotion and branding.
Information and Requirements
Online Internet marketing bachelor's degree programs can usually be completed in about four years. Program titles may include Internet marketing or eMarketing. Some schools offer areas of focus within the discipline, including website design, consumer experience construction and multi-channel marketing.
Online courses are often taught using streaming audio and video content. Some schools may offer students computer hardware and software packages at an institutional discount, allowing students to have what they need to complete the program. This equipment may include an Apple MacBook laptop, Adobe Master Suite, Microsoft office and a USB headset with microphone to be used for Web conferencing with students and faculty.
List of Common Internet Marketing Courses
General education courses like English and math are included in most Internet marketing curricula. However, the majority of online coursework focuses on basic and advanced topics in marketing.
Marketing with Social Media
Students explore the different uses of social media websites in modern marketing campaigns. Specific techniques for cultivating an effective social media presence are discussed, including blogging and photo sharing.
Optimization for Search Engines
Students learn how to optimize a product or brand's online information to increase web-based consumer traffic. Skills like keyword building and conversion tracking are introduced.
In this course, students learn how to measure a marketing campaign's effectiveness by analyzing different data sets, including email invite replies, website traffic demographics and fiscal reporting.
Legal precedents regarding online marketing and advertising are discussed. Students are introduced to legal issues like intellectual property, online governance and fraud.
Content Design for the Web
Students examine the techniques used to design an engaging website. Topics like page layout, font selection, scripting and graphic design are introduced.
Graduates of a bachelor's degree program in Internet marketing may be employed as market analysts, web analytics specialists or Internet marketing coordinators. According to the U.S. Bureau of Labor Statistics (www.bls.gov), marketing analysts make a median salary of $62,150 per year as of 2015, while web analytics specialists earn a median salary of $60,002 per year as stated by PayScale.com's October 2016 report.
Internet marketing specialists receive a median salary of $42,791 per year, according to October 2016 data from PayScale.com. Employment for marketing analysts is projected to grow by 19% between 2014-2024, as reported by the U.S. Bureau of Labor Statistics (www.bls.gov).
Continuing Education Information
Recipients of a bachelor's degree in Internet marketing may pursue a master's degree in communications, Internet marketing or business administration. Some master's programs are available entirely online, though many require students to complete a portion of their credit hours on campus.
A bachelor's or marketing degree in Internet marketing or a related field can typically be completed entirely online, but they're not very common. The programs focus on website design, social media, web analytics and marketing.