There are many MBA in Marketing Management programs available entirely through distance learning, but some hybrid online programs come with residency components that require students to spend a week or so on campus. Programs in marketing management cover topics in branding, marketing communication, business strategy, consumer behavior, financial management, leadership and global marketing. In some cases, applicants must have prior coursework and professional experience in a related field.
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MBA in Marketing Management
An online MBA program in marketing provides students with an education in marketing concepts, strategies and management. A bachelor's degree from an accredited college or university might be required to enroll in some online MBA programs. Some schools require students to have completed specific undergraduate courses in areas such as accounting, marketing, business finance and statistics. Other schools may require related professional experience.
Information and Requirements
Many online MBA programs are conducted entirely online, though some may require live residencies or internships. Students usually have the option to attend the program full- or part-time. An online MBA can be completed in as little as two years for full-time students or three years for those enrolled part-time. Basic technical requirements for online MBA programs include high-speed Internet connection and e-mail access.
List of Common Marketing Management Courses
Online MBA programs focusing on marketing emphasize marketing research, strategies and management. Courses in accounting, economics, operations management, financial management and statistics are also included in the curricula of many online MBA in Marketing Management programs. An internship may also be included.
Courses in marketing management address product development, advertising and promotion. Topics might include pricing, consumer behavior, product demand and distribution.
How to form, evaluate and manage marketing strategies are addressed in these types of courses. Students will learn how to set strategic goals, design marketing plans and position products and services in the marketplace.
Marketing research courses focus on a variety of research methods and their impact on managerial decision-making. Test marketing, surveys, statistics and interview techniques are likely topics of discussion.
Graduates of an online MBA program in marketing management are qualified for careers as directors of marketing, public relations, advertising or sales. Employment in these areas is expected to increase 9% between 2014 and 2024, according to the U.S. Bureau of Labor Statistics (BLS). The BLS reported in 2015 that the median annual salary for managers in these areas was $124,850.
Continuing Education Information
Some employers might request that marketing, advertising or public relations managers or directors attend continuing education seminars or conferences in these subjects. While certifications in these areas are not common, the BLS reports that a growing number of certification programs for managers are supplying credentials in marketing, advertising, sales and public relations.
MBA Marketing Management programs online focus on principles, strategies and research in the field. In some of these programs, students must be present for internships and on-campus residencies.