There are no online MBA programs in service marketing; however, there are online MBA programs with concentrations in marketing that include a class or classes on service marketing.
Service marketing classes in an online MBA program aim to clarify the distinction between marketing services as opposed to marketing tangible goods, as well as the unique challenges a business faces in promoting its services.
Some online MBA programs in marketing can be completed entirely online. Others are a hybrid combination of online and traditional classroom instruction. Enrollment in a MBA program requires at least a bachelor's degree, preferably in a business-related subject.
Students gain proficiency in analyzing marketing strategies and judging their merits. They can explore topics in marketing analytics, integrated marketing communications and social media strategies. Online MBA programs in marketing are generally structured around a set of core courses related to business management and elective courses that cover marketing.
Students learn to gather, interpret and present information that help a business understand the consumers they are trying to reach. Sampling, surveys, research methodology and secondary sources are among the topics the course covers.
In this course students gain a better understanding of the opportunities and challenges that come with conducting business internationally. The cultural, political and economic factors that contribute to market conditions and influence consumer behavior are a primary focus of the course.
This course examines the process of attracting and retaining a strong customer base to a company's service offerings. Topics covered in the course include designing services, delivering services and managing customer expectations.
Course materials, video lectures and chat sessions in an online MBA program are all handled through a school's website. Although courses may have start and end dates, students have maximum flexibility within that time interval to access and complete assignments.
Students need a multimedia-capable personal computer, productivity software and Internet connection. Schools generally use either an in-house educational content distribution system or a standard system, such as Blackboard.
Career Information for MBA Marketing Graduates
An online MBA program with a specialization in marketing prepares students for positions as marketing managers and sales managers. It may also enhance the career advancement prospects of working marketing professionals. The U.S. Bureau of Labor Statistics projects that employment of advertising, promotions, and marketing managers will increase 9% from 2014-2024 (www.bls.gov). According to Payscale.com, as of 2016, entry-level marketing managers earned salaries of $36,144-$81,169, while regional sales managers earned between $46,850-$119,449 per year.
Continuing Education Information
Degree holders who want to teach at the postsecondary level or move into academic research can consider a doctoral program in business administration (DBA). DBA programs are mostly available in traditional classrooms, but there are a handful offered online.
An MBA program with a specialization in marketing is the best online option for those interested in service marketing. Courses discuss consumer research, global marketing and designing services, among other important topics.