Online Marketing Manager: Job Description & Career Requirements

Explore what an online marketing manager does. Also learn about the training requirements, salary and employment outlook to decide if this is the right profession for you.

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Career Definition for an Online Marketing Manager

Responsibilities can vary widely according to the needs of the company. An online marketing manager may be in charge of the online marketing team and responsible for client and partner acquisition and retention. Other duties include tracking and evaluation of marketing initiatives, collaborating with designers, working with the sales and client support teams and identifying new online marketing opportunities and trends.

Education Bachelor's degree in business administration recommended
Job Skills Flexibility, creativity, communication, search engine optimization
Median Salary (2015)* $128,750 for marketing managers
Job Growth (2014-2024)* 9% for marketing managers

Source: *U.S. Bureau of Labor Statistics

Required Education

While a marketing degree isn't required for a career in the field, the majority of marketing professionals have a bachelor's in business administration, but employees can come from various degree backgrounds. Classes for careers in online marketing should focus on writing, Web design and development, digital design, multimedia and media marketing.

Skills Required

An online marketing manager requires flexibility, creativity, project and time management skills, business savvy and excellent verbal and written communications skills. Experience with social media, product launches, web tools, search engine marketing (SEM) and search engine optimization (SEO) is also required. Most companies desire several years of online marketing experience in addition to the required skills.

Career and Economic Outlook

According to the U.S. Bureau of Labor Statistics (BLS), employment in marketing management will expand 9% between 2014 and 2024. The growing demand for marketing professionals is attributed to increasing competition for domestic and global consumer goods and services. The BLS reported in 2015 that marketing managers made median annual wages of $128,750.

Alternate Career Options

Consider these other options in marketing and publicity careers:

Market Research Analyst

Normally having at least a bachelor's degree in market research or a similar field, these analysts advise companies as to what products will sell and how much they can charge, based on their study of market conditions. The BLS expected much faster than average employment growth of 19% from 2014-2024. The BLS reported annual median wages of $62,150 in 2015.

Public Relations Specialist

Applicants with bachelor's degrees in journalism, public relations, business, English or communications may have the best prospects, for these positions that involve creating positive public images for client organizations. Average employment growth of 6% was forecast by the BLS for this occupation during the 2014-2024 decade. These specialists earned a median salary of $56,770 per year, according to the BLS in 2015.

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