Online Master of Marketing Communications: Program Overview

Dec 03, 2019

Essential Information

Students can find online programs that lead to a Master of Business Administration (MBA) or a Master of Science (M.S.) in Marketing or Integrated Marketing Communication. Individuals may choose to take the program entirely online or mix on-site classes with remote courses. Marketing concentrations, such as Internet marketing, may be available. Online programs usually end with a capstone or thesis project. Applicants must have a bachelor's degree. Some colleges include a computer and necessary software with the cost of tuition.

Master's Degree in Marketing Communications

Marketing communications at the graduate level focuses on the strategies needed to market a company's services or products. Students learn about brand management, marketing plans and the ways to get their message to their audience. Students must have a bachelor's degree before beginning the graduate program. Applicants can find programs with a specialized focus, such as integrated marketing communications or Internet marketing. Many schools also offer business programs with a marketing concentration, but coursework isn't as comprehensive as it is for a marketing degree.

Information and Requirements

Depending on the college, online master's degree programs can take one to two years to complete. Schools generally offer a year-round program with students taking courses every 4-9 weeks. Courses are most often asynchronous, meaning lessons and lectures can be accessed anytime online. Assignments, however, must be submitted by specific dates.

Individuals seeking a master's degree online ideally should have access to a high-speed Internet connection and own a computer or laptop with an up-to-date processor, plenty of hard drive space and ample memory. Some colleges include a computer and all necessary software with the cost of tuition. Many programs require students to have the latest version of Microsoft Office.

Course Topics

At the graduate level, marketing communications degrees allow students to focus on major courses. Students learn traditional marketing techniques and the evolution of the field.

Marketing Strategies

Students gain an understanding of the relationship between consumers and the product or service they need. The course teaches students about target audience and demographics, marketing research, and plans and strategies using traditional and emerging media.

Marketing Research

Students learn to collect and analyze data on which their marketing decisions will be based. They study different methods for gathering information and discuss research-based solutions.

New Media Marketing

Emerging forms of media have become a means to reach audiences in different and often complex ways. In this course, students examine a variety of media and their uses for marketing. The course also discusses marketing ethics and goals.

Career Information

Individuals who hold a master's degree in marketing communications can find employment as market research analysts, a field that's expected to grow by 20%, much faster than the national average, between 2018 and 2028, according to the U.S. Bureau of Labor Statistics. The median annual income of market research analysts was $63,120 in 2018.

Online master's degree programs in marketing communications prepare students to assist businesses in designing plans that will best promote their products and/or services to the public. Programs usually conclude with a capstone project or thesis.

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