There are many online master's degree programs in business communications. Most are offered completely online, with students accessing archived lectures and course materials as their schedules permit, within set time limits. Students and instructors can communicate through e-mail, chat functions, and online message boards.
A master's degree program requires about two years of full-time study. A bachelor's degree is required, but it doesn't have to be in the field of business. Most programs are aimed at people with some business experience. Some programs allow students to choose a concentration, such as leadership, entrepreneurship, or project management. Courses may include managerial ethics, making presentations, corporate communication and team management. A thesis or final research project may be required.
Master's Degree in Business Communications
In an online business communications graduate degree program, students study business and professional communications, with an emphasis placed on managerial and supervisory skills. Students learn leadership techniques, presentation strategies and customer service techniques. Some programs focus on technical writing, copywriting and marketing.
Most master's programs in business communication are intended for professionals in business, though some students might earn master's degrees in order to pursue entry-level positions. Applicants should generally hold a bachelor's degree, though it need not necessarily be in a business-related field, particularly for applicants with professional experience.
Information and Requirements
Students can expect to complete a business communications master's program in about 2 years, provided that they enroll in classes consistently. An online master's program can be worked on part-time, allowing students to maintain their day jobs.
In most online programs, there are no requirements for on-campus or even in-person interactions. Universities provide assignments, lectures and exams online, along with discussion boards or chat rooms to facilitate interactions among students and professors.
Common Business Communication Courses
Business communication courses draw on finance, management techniques and rhetorical studies.
In this class, students learn about strategies for increasing revenue and productivity in sales departments. Techniques for forecasting sales, assigning staff, managing compensation and maintaining performance are also discussed.
A presentation development course trains students in the skills needed to plan and deliver successful oral presentations. Students evaluate the most effective ways for presenting slides, graphs, and other supporting material. They learn about typical audience responses to various techniques and practice strategies for overcoming audience boredom or disinterest.
At the intersection of marketing and management, corporate communication consists of developing and maintaining a cohesive image for an organization. Students learn how to convey a business's focus, values, culture and services to internal and external audience.
Graduates of business communication programs are prepared to seek employment as public relations specialists, sales managers, or advertising managers. Opportunities in the business field tend to be lucrative, but often competitive and stressful. The U.S. Bureau of Labor Statistics reported that in 2015, public relations specialists earned a median annual salary of $56,770 (www.bls.gov). Advertising and promotions managers reported a median annual salary of $95,890 in the same year.
Online master's degree programs in business communications often include concentration offerings and are designed to teach students communication skills as they relate to management and sales. Graduates may find employment in the fields of public relations, sales and advertising.