Several schools offer bachelor's and master's degree programs in media and entertainment. These programs may be entirely online or in a hybrid format that combines online study with a few on-campus courses. Online courses generally allow students to log on and view recorded lectures and access course materials at any time within established deadlines. They can communicate with instructors and participate in class discussions through online message boards, video conferencing and e-mail.
A bachelor's degree program in media and entertainment business gives students a foundation in basic business practices and principles and shows them how to apply those skills in the entertainment and media industry. Some programs allow students to focus their studies in areas such as marketing or finance. Students learn to negotiate contracts and develop leadership skills.
Advanced business skills are emphasized in a master's degree program, which can be completed in about a year of online study. Students hone their skills in investing, marketing and contract negotiation. Some programs include a final project that involves developing a business plan and obtaining financing for a start-up media company.
Bachelor's Degree in Media and Entertainment
Knowledge of business is helpful for a successful career in media and entertainment. An online Bachelor of Science (B.S.) in Media and Entertainment Business program covers the production and sales of music, movies, games and other media. These programs familiarize students with how technology is changing the entertainment industry. Areas of concentration include marketing and distribution, contracts, leadership and finance. Related baccalaureate subjects are recording, music technology and digital media design.
Program Information and Requirements
Bachelor's programs can be completed entirely online; however, some suggested courses may have on-campus requirements. Applicants must hold a high school diploma or a GED certificate. After earning a related associate's degree, students may earn their B.S. in two years.
Students must have an active e-mail account. Recently updated Web browsers are required to complete quizzes online. Students communicate via Internet discussion forums. An online calendar of assignments and due dates helps students keep track of work.
Students entering with an associate's degree have generally completed most general education requirements for a bachelor's degree. Potential general education requirements include writing, mathematics, ethics, environmental science, behavioral science and psychology.
Entertainment Media Distribution
Students analyze the efficiency of various media distribution methods, such as the Internet and traditional retail. This course covers publishing rights, royalty concerns and other issues for domestic and international media delivery.
Marketing and Publicity
In this course, students learn the basics of event and entertainment products promotion. Marketing strategies covered include grassroots marketing, Internet marketing, effective packaging and tours. Students learn valuable publicity techniques for reaching press contacts, creating press kits, working trade shows and pitching to trade publications.
Through this course, students attain skills for launching and maintaining media and entertainment careers. Skills include negotiating contracts, planning careers and securing revenue.
Master's Degree in Media and Entertainment
Master of Science in Entertainment Business degree programs are available entirely online. Students use case studies to discover the way to success in the entertainment industry through responsible investing, financing and creative commercial planning. Related degrees include master's in general business, film and TV production and music technology.
Program Information and Requirements
As a final project, students propose and design a media business plan. This project is meant to demonstrate students' mastery of skills learned during the graduate program, including startups, funding and marketing. The master's program can be completed in one full-time year.
Materials and assignments are available online at all times of day. Most assignments can be uploaded electronically. Grades are privately displayed on a student's account. Students communicate via e-mail and chatting. Some programs may require students to use Mac computers. Discounted computers may be available for students through the school. Students must have reliable access to high-speed Internet.
Classes include business financial information on managerial accounting and financial accounting. Future business leaders also learn about liability and other legal issues.
The rapidly changing digital environment opens new opportunities to advertise to consumers on the Web, mobile devices and through social networking. This course teaches students efficient promotion through search engines. Digital marketing strategies are adapted based on research and data analysis.
Media business leaders learn to identify target audience and create appropriate marketing tones. This course uses storytelling techniques to enhance customer relations and influence consumer opinion. Students develop a personal brand identity for their persona and products.
Entertainment Industry Negotiation
Students hone their professional deal-making skills with preparation, practice and confident business communication. This course helps students assess their strengths and weaknesses to understand their best positions for negotiation.
Graduates may be qualified for entry-level entertainment industry jobs in marketing, advertising, sales, producing, directing and management. According to the U.S. Bureau of Labor Statistics, producers and directors earned a mean annual wage of $89,670 in May 2015.
Potential careers include artist management and relations, marketing and promotion, line production, licensing, film or TV production, music production, casting and creative services. According to the U.S. Bureau of Labor Statistics, advertising and promotions managers earned mean annual wages of $113,610 in May 2015. In the field of advertising, public relations, and related services, they earned an annual wage of $133,300 in May 2015.
There are several options for fully online or hybrid degree programs in media entertainment, at both the bachelor's and master's levels. Bachelor's programs focus on business, marketing, and technology, while master's programs focus on the legal aspects of media entertainment, financing, and brand development.