Pollsters conduct research for politicians, think tanks or corporations by distributing surveys and interpreting the responses. Pollsters should possess statistical and written communication skills, and a bachelor's degree in a social science discipline is usually required.
Pollsters, also known as survey researchers, typically work for research organizations or educational institutions. They conduct opinion polls for politicians, elected and appointed government officials, advocacy groups, think tanks and corporations. Pollsters use their expert knowledge of statistical analysis, survey methods and social behavior to question representative samplings of the general population or particular demographic groups about important public issues. A bachelor's degree is required for entry level positions in this field.
|Required Education||At least a bachelor's degree|
|Required Skills||Knowledge of Web-based operations, strong oral and written communication skills, and technical knowledge to design, supervise and interpret surveys|
|Certifications||Optional certification is available through professional organizations|
|Projected Job Growth (2018-2028)*||1% for survey researchers|
|Median Annual Salary (2018)*||$57,700 for survey researchers|
Source: *U.S. Bureau of Labor Statistics
Job Duties of a Pollster
Before planning an opinion survey, pollsters research the issue at hand by reviewing print and online reference materials and conferring with their clients. Pollsters then craft or supervise the writing of carefully worded questions to generate clear and unambiguous responses. Next, pollsters devise strategies for how and when a survey will be conducted. Depending on the survey rationale, interviews may be conducted face-to-face, by phone, by mail or online.
Once interviews are complete, pollsters adhere to recognized standards in the analysis and interpretation of statistics and then communicate the survey results, sometimes verbally and always in writing, to their clients. Pollsters quickly analyze public responses so clients receive a prompt and accurate assessment of the findings.
Salary and Employment Outlook
The U.S. Bureau of Labor Statistics (BLS) predicted that survey researchers would see a minimal or no change in growth for employment during the 2018-2028 decade. Survey researchers had a mean salary of $63,240 as of May 2018, the BLS found.
Requirements for a Pollster
At minimum, a bachelor's degree is required for an entry-level position as a pollster, but the U.S. Bureau of Labor Statistics (www.bls.gov) reported that pollsters with a master's degree or Ph.D. were expected to have an advantage in the job market. Prospective pollsters can benefit from an undergraduate regimen that focuses on the social sciences, with courses in business administration, marketing, statistics, psychology, sociology, computer science and political science.
Pollsters must have a strong knowledge of Web-based operations and possess strong oral and written communication skills. In addition to the technical knowledge needed to design, supervise and interpret surveys, pollsters must be detail-oriented so they can identify trends and analyze data.
Pollsters may demonstrate their commitment to professionalism and enhance their job opportunities in the marketplace by earning voluntary certifications, such as the Professional Researcher Certification offered through the Marketing Research Association. They also might consider joining a national organization like the American Association for Public Opinion Research (AAPOR) and adhering to its code of ethics.
A pollster surveys and analyzes polls about particular issues for a client. These researchers should have at least a bachelor's degree and can obtain professional certification in this field. Pollsters must have technical skills and be detail-oriented, and can expect to see a minimal or no change in job opportunities through the year 2028.