Product Demonstrator: Job Outlook & Career Info

Explore what a product demonstrator does. Find out about the training, skills, salary and employment outlook to decide if this occupation is the right one for you.

Career Definition for Product Demonstrator

Product demonstrators demonstrate products and answer questions on how products work for potential consumers. Product demonstrators must get the attention of consumers and inform them on the features of a product. After a demonstration, product demonstrators may sell the merchandise or gather information to contact consumers at a later date. Product demonstrators may also encourage retail stores to carry and promote a particular product.

Education High school diploma, associate's or a bachelor's degree can lead to advancement opportunities
Required Skills Communication skills, humor, confidence and spontaneity, improvisational skills
Median Salary (2018)* $28,960 (demonstrators and product promoters)
Job Outlook (2016-2026)* 7% (demonstrators and product promoters)

Source: *U.S. Bureau of Labor Statistics

Education Required

Product demonstrators need to have at least a high school education, but having an associate's or bachelor's degree can lead to advancement opportunities. Courses in communication and public speaking can benefit students while in school. The U.S. Bureau of Labor Statistics (BLS), writes that most employers provide on-the-job training, to help product demonstrators become familiar with a company's product. The length of training depends on the complexity of demonstrating a product and lasts anywhere from a few days to multiple weeks.

Skills Required

Product demonstrators must have tremendous communication skills and the ability to engage with an audience with humor, confidence and spontaneity. According to O*Net Resource Center, demonstrators need to be comfortable with public speaking, and having improvisational skills allows product demonstrators to be quick on their feet and handle any customer inquires. Being pleasant looking and having a good personality can be beneficial for anyone looking to enter this field.

Economic and Career Outlook

Product demonstrators work in grocery stores, shopping malls, trade shows, retail outlets and fairs. Companies select their locations based on the expected audience and the type of product being demonstrated. Jobs are expected to increase by 7%, which is as fast as average, from 2016-2026. The BLS reported that the median salary for a product demonstrator in 2018 was $28,960 per year.

Alternate Career Options

Some similar career options include:

Customer Service Representative

Normally requiring a high school diploma or equivalent, in addition to some on-the-job training, these workers process orders, give information and take care of customer complaints or problems. Average job growth of 5% was anticipated by the BLS, during the 2016-2026 decade. As of May 2018, an annual median salary of $33,750 was reported by the BLS.

Retail Sales Worker

Most employers look for retail sales applicants with a high school education or the equivalent, for these jobs that involve selling retail merchandise or spare and replacement parts. The BLS predicted slower than average employment growth of 2% from 2016-2026 and reported median earnings of $24,340 per year in 2018.


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