Promotion Designer: Job & Career Info

Explore the skills and education a promotion designer should have. Learn about the employment outlook, work duties and salary to determine if this is the right career for you.

View popular schools

Career Definition for a Promotion Designer

A promotion designer creates promotional packets, fliers, and invitations for their clients. Clients may include a variety of companies, as well as private individuals. Promotion designers develop and create images, pictures, fonts and finished promotional materials to catch a potential customer's eye and promote products or events to them.

Education Associate's or bachelor's degree in art design
Job Skills Analytical, computer skills, creativity, interpersonal skills
Median Salary (2015) $124,850 (all advertising, marketing and promotions managers)
Job Growth (2014-2024) 9% (all advertising, marketing and promotions managers)

Source: U.S. Bureau of Labor Statistics

Required Education

The education required to work in the promotion design field is either an associate's or bachelor's degree in graphic design, art, advertising, or a related field. These degrees include studies of artistic techniques, computer software programs, color theory, artistic theory and more.

Skills Required

Knowing computer programs is essential for having a career in promotion design. The computer programs you will have to know are Adobe Illustrator, Adobe InDesign, CorelDRAW, Macromedia Freehand and Adobe Photoshop. An understanding of human psychology and consumer behavior can be very helpful as well.

Career and Economic Outlook

Promotions designers combine the artistic talents of graphic designers with the advertising skills of promotional managers. The U.S. Bureau of Labor Statistics predicts that the employment of graphic designers will grow by 1% from 2014-2024. The same source projected that employment of advertising and promotional managers could increase by 9% during that same period. While graphic designers in advertising earned a median annual salary of $47,070 in May 2015, the BLS reported that promotional managers working in advertising, public relations, or related services earned a median salary of $124,850 the same year.

Find schools that offer these popular programs

  • Advertising and Commercial Design
  • Commercial Photography
  • Fashion Design
  • General Visual Communications Design
  • Graphic Design
  • Illustration and Drawing
  • Industrial Design
  • Interior Design and Decorating

Alternative Careers

Individuals seeking careers in promotion design may be interested in desktop publishing and public relations.

Desktop Publisher

Performing many of the same design layout duties of a promotion designer, a desktop publisher uses special software to compile graphics and text for print items, such as brochures, books and newsletters. They import drawings and photos and make decisions about colors, text and page placement, in addition to creating proofs and finalizing projects for printing.

Although no specific education is required, many professionals in this line of work hold an associate degree in graphic communication or design. According to the BLS, employment of desktop publishers will decline by 21% during the 2014-2024 decade, but those with degrees will have a competitive advantage when applying for open positions. In May of 2015, the BLS reported that desktop publishers received an average income of $39,840.

Public Relations Specialist

For those who desire a career creating and promoting a company's public image, becoming a public relations specialist could be the right fit. Public relations specialists communicate information to the media and public through press releases, interviews and speech writing. They also make sure that advertising campaigns are consistent with the identity and goals an organization chooses.

A bachelor's degree in a field such as journalism, communications or business is usually how most people enter this profession. Creating a professional portfolio of work is also beneficial. Based on BLS data from 2015, public relations specialists earned an average of $56,770 per year. The BLS projects the creation of over 14,000 new jobs in this field between 2014 and 2024, an increase of 6%.

Next: View Schools

What is your highest level of education?

Some College
Complete your degree or find the graduate program that's right for you.
High School Diploma
Explore schools that offer bachelor and associate degrees.
Still in High School
Earn your diploma or GED. Plan your undergraduate education.

Schools you may like:

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

  • What is your highest level of education?

    • Master of Arts in Communication - Media & Arts Management and Promotion

    What is your highest level of education completed?

  • What is your highest level of education completed?

  • What is your age?

    • Master of Education in Learning Design and Technology

    What is your highest level of education completed?

    • Master of Arts in Arts Administration

    What is your highest level of education?

Find your perfect school

What is your highest level of education?