Career Definition for a Promotion Designer
A promotion designer creates promotional packets, fliers, and invitations for their clients. Clients may include a variety of companies as well as private individuals. Promotion designers develop and create images, pictures, fonts and finished promotional materials to catch a potential customer's eye and promote products or events to them.
|Education||Associate's or bachelor's degree in art design|
|Job Skills||Analytical, computer skills, creativity, interpersonal skills|
|Median Salary (2017)||$129,380 (all advertising, marketing and promotions managers)|
|Job Growth (2016-2026)||10% (all advertising, marketing and promotions managers)|
Source: U.S. Bureau of Labor Statistics
The education required to work in the promotion design field is either an associate's or bachelor's degree in graphic design, art, advertising, or a related field. These degrees include studies of artistic techniques, computer software programs, color theory, artistic theory and more.
Knowing computer programs is essential for having a career in promotion design. The computer programs you will have to know are Adobe Illustrator, Adobe InDesign, CorelDRAW, Macromedia Freehand and Adobe Photoshop. An understanding of human psychology and consumer behavior can be very helpful as well.
Career and Economic Outlook
Promotions designers combine the artistic talents of graphic designers with the advertising skills of promotional managers. The U.S. Bureau of Labor Statistics predicts that the employment of graphic designers will grow by 4% from 2016-2026. The same source projected that employment of advertising and promotional managers could increase by 5% during that same period. While graphic designers in advertising earned a median annual salary of $48,700 in May 2017, the BLS reported that promotional managers working in advertising, public relations, or related services earned a median salary of $123,640 the same year.
Individuals seeking careers in promotion design may be interested in desktop publishing and public relations.
Performing many of the same design layout duties of a promotion designer, a desktop publisher uses special software to compile graphics and text for print items, such as brochures, books and newsletters. They import drawings and photos and make decisions about colors, text and page placement, in addition to creating proofs and finalizing projects for printing.
Although no specific education is required, many professionals in this line of work hold an associate degree in graphic communication or design. According to the BLS, employment of desktop publishers will decline by 14% during the 2016-2026 decade, but those with degrees will have a competitive advantage when applying for open positions. In May of 2017, the BLS reported that desktop publishers received an average income of $45,170.
Public Relations Specialist
For those who desire a career creating and promoting a company's public image, becoming a public relations specialist could be the right fit. Public relations specialists communicate information to the media and public through press releases, interviews and speech writing. They also make sure that advertising campaigns are consistent with the identity and goals an organization chooses.
A bachelor's degree in a field such as journalism, communications or business is usually how most people enter this profession. Creating a professional portfolio of work is also beneficial. Based on BLS data from 2017, public relations specialists earned an average of $67,990 per year. The BLS projects the creation of over 22,900 new jobs in this field between 2016 and 2026, an increase of 9%.