Career Definition of a Promotions Manager
Found in virtually every industry, promotions managers lead teams of specialists in coordinating the promotion of a new business or product. Promotions managers accomplish this through direct contact with merchants, distributors and clientele using a variety of communication methods, such as television, radio, mail and the Internet in order to create a desirable image for the promotions manager's product.
|Education||Bachelor's and/or master's degree in business or related field, experience in the industry|
|Job Skills||Working within deadlines and under pressure, communication, ability to utilize various computer programs and the Internet for promotional purposes|
|Median Annual Salary (2018)*||$117,130 (all advertising and promotions managers)|
|Job Outlook (2016-2026)*||5% (all advertising and promotions managers)|
Source: *U.S. Bureau of Labor Statistics
A four-year bachelor's degree or a two-year master's degree in business or business administration is generally required for prospective promotions managers. A prospective promotions manager should take classes in marketing, economics, business, accounting, statistics, math, computer technology and communications. Aspiring promotions managers often complete relevant internships for course credit or as a summer job. This experience will make applicants more attractive to companies looking for promotions managers.
Promotions managers must be able to meet tight deadlines, work well under pressure, use good judgment, and communicate clearly with team members and clients. With the Internet and computer technology becoming more popular with businesses, a knowledge of how to use computer programs and the Internet is also important in promotions management.
Occupation and Financial Outlook
The median annual salary for advertising and promotions managers in 2018 was $117,130, according to the U.S. Bureau of Labor Statistics (BLS) (www.bls.gov). Positions in advertising and promotions management are expected to experience a job growth rate of 5% from 2016-2026, which is considered average in comparison to other occupations.
Below are some similar careers to promotions managers:
If overseeing sales strategy and market research activities for a business seems like a solid career option, consider becoming a marketing manager. Marketing managers examine consumer interests, explore what the competition offers, supervise marketing staff, create pricing policies and provide input about customer demands during product development. To find employment in this field, a bachelor's degree with a business focus is required, and many of these managers have professional experience working as a marketing specialist or analyst.
In 2018, the BLS reported that 240,440 marketing managers were employed nationwide. This field is expected to grow by 10% during the 2016-2026 decade, according to the BLS, and marketing managers earned a median annual salary of $134,290 in 2018.
Market Research Analyst
For those interested in researching consumer activities and predicting what products will sell, becoming a market research analyst may be the right fit. Duties of a market research analyst include gathering information on consumer interests through surveys and polls, exploring economic trends, predicting future behaviors and compiling data in detailed reports for company review. A bachelor's degree is required in order to work in the profession, and market research, statistics, sociology or business administration are all acceptable majors.
The BLS predicts much faster-than-average growth of 23% for this field from 2016-2026, with 138,300 new positions projected for this time period. As stated by the BLS in May of 2018, market research analysts received a median annual income of $63,120.