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Public Relations Consultant: Job Description and Outlook

Sep 25, 2019

Public relations consultants require some formal education. Learn about the job duties, employment outlook and salary information to see if this is the right career for you.

A bachelor's degree is necessary in order to compete for work as a public relations consultant. The number of jobs for public relations consultants is expected to grow by 6% from 2018 to 2028, per the U.S. Bureau of Labor Statistics (BLS). This is average job growth when compared to all occupations.

Essential Information

Public relations consultants act as communicators between organizations and the public. They help disseminate information about the company to the public while relaying public concerns and expectations back to the organization. Employment of public relations specialists was expected to grow at an average rate, and competition will remain high. A bachelor's degree is the typical minimum education required for employment in this field.

Required Education Bachelor's degree
Projected Job Growth (2018-2028)* 6% for public relations specialists
Median Annual Salary (2018)* $60,000 for public relations specialists

Source: *U.S. Bureau of Labor Statistics

Job Description

A public relations consultant is a communications specialist who works as an intermediary between the public and an organization or business. The organization is dependent on the public relations consultant to effectively disseminate and communicate its mission, policies and goals to the public. Additionally, public relations consultants inform a business of the public's worries and expectations to help the business maintain a positive relationship with the public.

Job Duties

Public relations consultants write press releases about a company's issues and events and put them into the hands of media professionals to broadcast or publish. Additional duties include writing and editing newsletters, reports, brochures, speeches, product information, trade magazine articles and other communications material.

Public relations consultants organize functions like news conferences, tours, product launch parties and speaking engagements that help gain the public's or special interest group's attention. The public relations consultant is responsible for making sure all key people are in attendance and that publicity materials are properly produced.

Forming relationships with various people is another duty of public relations consultants. They are constantly communicating with the organization's personnel, media professionals, public interest groups and other key people.

Public relations consultants work with advertising and marketing professionals to create campaigns that the public will find favorable. They also work with business managers and executives to relay information regarding public perceptions and other research findings.

Job Outlook and Salary Info

The U.S. Bureau of Labor Statistics (BLS) reported that public relations specialist positions were expected to grow 6% for the 2018-2028 decade. Candidates with knowledge of social media tools might have an advantage as businesses and organizations begin utilizing these tools more. Competition for entry-level public relations consultant jobs was expected to be fierce due to the popularity and high profile nature of the job, according to the BLS. Public relations specialists earned a median annual wage of $60,000 in May 2018.

Public relations consultants use press releases, speeches, newsletters and brochures to relay information to the media and the public on behalf of the company, organization or person they work for. They present the public face of their client, and try to maintain or improve their public image. They also convey any public concerns to their client.

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