Radio station managers take care of the business, technical, and administrative aspects of a radio station. The job requires a bachelor's degree, and duties include managing employees, making financial decisions, and purchasing new equipment. The job outlook for general and operations managers, which includes radio station managers, is about average.
A radio station manager oversees the administrative and business functions of a radio station or group of stations. While some specialize in administrative, financial, or technical responsibilities, some managers working at smaller stations may also have to fill on-air, programming, or engineering roles. Compensation is highest in senior management roles and in larger markets.
|Required Education||Bachelor's degree|
|Projected Job Growth (2018-2028)*||7% increase (all general and operations managers)|
|Median Salary (2018)*||$100,930 (all general and operations managers)|
Source: *U.S. Bureau of Labor Statistics
Radio Station Manager Job Description
Radio station managers ensure the smooth daily operation of college, public, and commercial radio stations. They manage the administrative, technical, program, and sales aspects of a station. General managers are accountable to station owners and senior management, and they strive to maintain the work environment, personality, and financial viability of the business.
The responsibilities of a station manager depend on the type and size of the station. Managers at smaller operations perform multiple roles that may even include on-air work. Managers working in larger markets or at consolidated firms with several stations in one building may have more confined duties. College radio station managers are usually faculty advisors who oversee station operations in addition to teaching responsibilities.
Job Duties of a Radio Station Manager
On a day-to-day basis, a radio station manager must supervise and coordinate the schedules, workflow, and responsibilities of various departments. Hiring, training, and evaluating employees, as well as providing communication between departments and other human resource functions, are often handled by the general manager and designated staff.
Radio station managers are also responsible for the success and profitability of the station. They help determine and meet the financial goals of station owners. They often work with accountants and bookkeepers to track purchases, cash flow, and profits; prepare budgets; and maintain accountability. At public radio stations, they may also participate in fund-raising events or grant writing. Because most broadcast radio stations depend on the sale of advertising for income, station managers work closely with sales managers and advertising sales staff.
Station managers must have enough technical knowledge to understand the operation of all station equipment. They are often charged with facilities management and must make decisions regarding the purchase of new equipment that may follow industry trends. They also ensure program and technical employees comply with local, state, and federal broadcasting regulations and other laws.
Radio Station Manager Salary Information
The U.S. Bureau of Labor Statistics (BLS) estimated that median yearly earnings for general and operations managers in all fields were $100,930 as of May 2018 (www.bls.gov). The BLS reported that general and operations managers working in the sound recording field earned a mean annual salary of $138,500 that same year. The BLS noted that wages vary depending on the market share and type of radio station.
Radio station managers run the entire operation of radio stations and ensure that their stations are profitable. Duties can vary depending on the size of the station, with those working for smaller stations possibly having on-air duties..